Health Plan Strategy Lead

About this role

ABOUT ABBY CARE: POWERING THE FUTURE OF CARE AT HOME FOR ALL OF AMERICA.

Abby Care is building the leading AI-native platform for family-led care. America is facing a growing care crisis. Millions more people need care at home than ever. Over 50 million family caregivers support loved ones without the tools, training, or recognition they deserve.

We believe families are the largest untapped caregiving workforce in America, and that technology can help them deliver better care while driving stronger outcomes and greater transparency across the healthcare system.

Abby Care combines clinical oversight with an AI-powered platform to train, enable, and support family caregivers in delivering high-quality care at home. Our platform helps health plans and government partners better understand, verify, and improve care in the home. We expand access to care, reduce reliance on higher-cost settings, and help ensure public dollars are spent effectively.

We are proud to partner with leading health plans, providers, and community organizations and are backed by top VCs. We envision a future where family-led care is a core part of the healthcare system. Abby Care is building that future.

Join us in solving one of the most important challenges of our time.

THE OPPORTUNITY:

Abby Care is scaling fast, expanding into new state markets and growing from our core programs into new verticals and payor partnership models. We're looking for a Health Plan Strategy Lead to architect the strategy, economics, and regulatory foundation behind that growth. Reporting to the Head of Health Plan Strategy. You'll be the primary architect behind our new payor-facing care programs, including the research, design, and market strategy for new state markets, new clinical verticals, and new innovation opportunities.

Your focus is upfront rigor: setting KPIs, defining clinical and economic outcomes, building the models and regulatory maps that justify entering a new state, launching a new vertical, or standing up a new care model, developing growth strategy and market intelligence to guide where we go next, and establishing the blueprint for payor pilots. We need someone who's energized by tackling the unknown, charting a path where none exists yet, and turning ambiguity into an opportunity we can execute on.

A true strategic architect, you are excited to evaluate the strategic considerations and incentives of individual payors in a market, and use that context to inform Abby Care’s entry strategy. You excel at digging into complex research, state regulations, and financial mechanics to design rock-solid programs and market-entry plans. You have a builder mentality and thrive in a 0->1 environment, eager to grow into the 1-> many as Abby Care expands. High level of ownership defines your work - you take accountability for the research, program design accuracy, market-expansion strategy, and economic modeling that drive our success. You demonstrate comfort in ambiguity, and effortlessly synthesize complex healthcare data and policy into actionable strategy across multiple states and verticals simultaneously. If you are excited by the opportunity to shape the next phase of growth in a highly collaborative and cross functional environment, we would love to hear from you!

This is a Full-Time position based in our San Francisco office (4-days-a-week).

WHAT YOU’LL WORK ON:

Program Design & Strategic Architecture

- Partner closely with the Head of Health Plan Strategy to define, structure, and document core design parameters, value propositions, and pilot architecture for home health payor initiatives across existing and new verticals

- Establish the quantitative foundation for programs: model program economics, set target clinical and operational KPIs, and define the ROI frameworks presented to health plans

- Conduct deep market and operational research to guide the strategic positioning, parameter design, and structural rollout

Market Expansion

- Own the strategic business case for entering new state markets, sizing opportunity, mapping the competitive and payor landscape, and defining a state-specific entry strategy

- Build the playbook that turns "should we enter this market or vertical" into a structured, repeatable process as Abby Care scales into new states

- Identify and evaluate adjacent verticals and populations where Abby Care's care model can extend, and build the initial business case and program parameters for each

Regulatory Research & Architecture

- Deeply research state-specific healthcare regulations, Medicaid waivers, licensing requirements, and payor mandates to ensure all proposed program and market designs are fully compliant and aligned with state-specific payor incentive models

- Work hand-in-hand with Legal and Compliance and Clinical leaders to solidify program parameters, then package and hand off finalized blueprints to Program Managers for operational execution

- Participate in strategic payor meetings alongside leadership, synthesizing payor priorities and feedback into actionable program and market-entry adjustments

Team Building & Leadership

- As the strategy function's scope grows with new markets and verticals, grow a team supporting research, modeling, and program design

- Set the standards and processes for how the team conducts market research, builds economic models, and packages strategic recommendations for executive and payor audiences

WHAT YOU'LL HAVE

- 5+ years of professional experience in healthcare, with a strong preference for management consulting (healthcare practice), strategic payor innovation, or healthcare program design

- Deep understanding of healthcare payor landscapes, state Medicaid regulatory frameworks, home health models, and consumer-directed program structures

- Proven track record designing programs from scratch, including understanding regulatory/stakeholder needs, defining value proposition, establishing

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