Head of SEO & AEO

About this role

Head of Global SEO/AEO

We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution . In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline . You will manage an in-house team alongside external agencies and contractors, pioneering our approach to AI-mediated discovery to win in the new AI-search era .

This role is b ased in our San Francisco or Dublin office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fri days depends on the type of work you do and the teams with which you partner . If you're inte rviewing for this role, your recruiter will share more about the in-office requirements .

What you’ll achieve

• Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG & SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets .

• Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership .

• Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery .

• Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic .

• Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions .

• Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy .

• Build, hire, and lead a high-performing SEO/AEO team, making critical resource decisions around agency partners and agent vs. human deployment .

• Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy, performance, and market shifts to senior leadership .

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making .

• 10+ years in SEO with senior team leadership experience in B2B SaaS, including a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions .

• Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial starts, MQLs, and pipeline .

• Hands-on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines .

• Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams .

• Rigorous, data-driven operating style with experience building models, running experiments, making evidence-based prioritization calls, and applying SQL skills .

• Proven team leadership experience hiring , coaching, and developing talent across multiple regions and time zones .

• Executive presence with the ability to influence Product, Engineering, and Marketing leadership, representing the channel confidently to senior stakeholders .

At Asana, we're committed to building teams that include a variety of backgrounds, pers pectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet ever y listed requirement, we still encourage you to apply .

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mis sion . We believe that compensation should be reflective of the value you create relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're committed to looking at market val ue which is why we check ourselves and conduct a yearly pay equity audit .

For this role, the estimated base salary range is between $218,000 -$256,000 . The actual base salary will vary based on various fa ctors, including market and individual qualifications objectively assessed during the interview process . The listed range above is a guideline, and the base salary range for this role may be modified .

In addition to base salary, your compensation package may inc lude additional components such as equity, sales incentive pay (for most sales roles), and benefits . If you're interviewing for this role, speak with your recruiter to learn more about the total com pensation and benefits for this role .

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations . If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role .

#LI-Hybrid About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that

Similar jobs

• Senior Manager, SEO / AEO — Assetwatch · United States
• Manager, SEO AEO — Veeamsoftware · Remote
• SEO/AEO Lead — Brightwheel · Remote
• SEO/AEO Growth Director — Graphitehq · Remote
• Strategist - SEO & AEO — Similarweb · Burlington, MA
• Associate Director, SEO — Vaynermedia · United States- New York, NY
• Director, SEO — Mediabrands · New York, New York, United States
• Organic Search Marketer - SEO/AEO — Mercury · Remote