Head of Sales Strategy, Global GTM

About this role

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic’s commercial business is scaling at a pace that outruns any fixed go-to-market plan. New products and capabilities launch on a frontier cadence, new GTM motions get incubated and reorganized in months rather than years, and for each thing we sell, the questions of who we sell it to, how the field and our partners execute, how we win against the alternatives, and whether it’s working have to be answered continuously and globally. We need a leader who owns those answers.

You’ll lead the Sales Strategy team inside our Central GTM Strategy, Operations & Analytics organization, with a global scope across our full solution portfolio. That breaks into three things.

You’ll design the sales strategy for our solution portfolio from defining the core sales motions, who we target with them - across personas, segments, industries, and geographies - how we execute, including how the field and channel are orchestrated and which sales assets and programs support them; how we respond to competitor moves, and how we measure progress, through the KPIs and OKRs the business is run against.

You’ll be the connective tissue across Product, Marketing, Finance, Sales, Regional Sales Strategy, Customer Success, Enablement, and Operations, so that every GTM lever is tuned to drive execution success at scale rather than each function optimizing its own piece. Where a product, segment, or region is pacing behind its aspiration, you’ll co-own the plan to close the gap with the sales strategy partners for that part of the business, and stay with it until it does.

And you’ll own the signal. Your team will synthesize what the field and our customers are telling us, alongside pipeline and performance data, into a clear view of what’s working, what isn’t, and the systemic issues we need to solve to grow faster. You’ll lead the cross-functional steering committees where GTM strategy gets decided, and you’ll be accountable for those forums producing decisions rather than updates.

This is a player-coach role for an operator who can move fluently between a targeting model, a compete plan, and a strategy narrative for our most senior commercial leaders, is comfortable defining work that doesn’t yet have an owner, and wants to shape how a frontier AI company sells.

Key responsibilities

Solution sales strategy

• Define the core sales motions for our solutions portfolio, and decide which ones the global field prioritizes

• Define who we target with each motion: the personas, segments, industries, and geographies where we invest, and the reasoning behind those choices

• Design how each motion is executed, including how field and channel roles are orchestrated and which sales assets and programs the field needs, and partner with Marketing and Enablement to produce them

• Own how we compete: competitive positioning for the field, and the design and rollout of compete and takeout campaigns

• Define how we measure progress on each motion, including the KPIs and OKRs, and partner with Operations & Insights to instrument and report them

Cross-functional GTM alignment

• Act as the connective tissue across Product, Marketing, Finance, Sales, Regional Sales Strategy, Customer Success, Enablement, and Operations so that each function’s plans support the same product and solution outcomes

• Bring the field’s perspective into product launch and roadmap decisions, and translate product decisions into changes to sales strategy

• Co-own recovery plans with sales strategy partners when a product, segment, or region is pacing behind its aspiration, and drive follow-through until it is back on track

Signal, insight, and executive alignment

• Synthesize field and customer signal with pipeline and performance data into a regular point of view on what is and isn’t working and the systemic issues behind it

• Stand up quick-turn strategic analyses for GTM leadership on questions that need a defensible answer in days rather than quarters

• Lead cross-functional GTM strategy steering committees: set the agenda, frame the decisions, drive follow-through on what’s decided

• Serve as a thought partner to the Head of GTM Strategy, Operations & Analytics and to commercial leadership on sales strategy

Team leadership

• Lead and develop the Sales Strategy team, including hiring, setting priorities across the pillars above, and setting the bar for the rigor of the team’s work

Minimum qualifications

• Have owned sales or go-to-market strategy for a product or product line at a business-to-business technology company, in a sales strategy, product GTM, revenue strategy, or GTM strategy and operations role, or advised on it in a strategy consulting role

• Have designed the following and carried through to rollout in the field: a sales motion or set of sales plays with targeting and execution guidance, a competitive positioning or compete program, a targeting model across personas, segments, or industries

• Have defined the KPIs used to run a sales motion or product line and used them to change how the business operated

• Have managed people, including setting priorities for a team and developing the individuals on it

• Strong analytical fluency: you can build the analysis behind a targeting, investment, or performance question yourself in a spreadsheet, and set the standard for it on your team

• Diagnose problems from a mix of quantitative data and qualitative field signal, and separate systemic issues from noise

• Excellent written and verbal communication: you can put a recommendation in front of senior commercial leaders, take challenge on it, and drive the group to a decisi

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