Head of Product Marketing

About this role

ABOUT CONVEO

Conveo is building AI powered consumer understanding infrastructure platform enabling fast, affordable, and high quality consumer / B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate insights across marketing, product, and research teams.

WHY THIS ROLE SHAPES THE WHOLE COMPANY

Positioning sits upstream of everything a company says. The words chosen for a segment decide which ads work, which pages convert, which deals open, and which category the market files us under. At most companies that thinking is scattered across founders, sales decks, and agencies. Here it has one owner. You.

Conveo is going from tool to infrastructure, and founding a category to do it. Categories are won inside the buyer's head, which makes the person who truly understands those buyers, and can tell their story back to them better than they can tell it themselves, one of the highest-leverage people in the company. What you write becomes what sales says, what the website claims, what the ads promise, and eventually what the market believes.

This is a whole-company seat. You are the resident empath for everyone who buys Conveo, from the insights leader who runs the platform to the CMO who signs for the infrastructure. Product asks you how a feature should be framed. Sales asks you what to say in the room. Founders ask you whether the narrative holds. When someone anywhere in the company needs to know what our buyers think, want, fear, or say, they come to you, and you know.

YOUR MISSION

1. UNDERSTAND OUR BUYERS BETTER THAN ANYONE IN THE COMPANY

Confidence here comes from doing the work, and you know how the work is done.

- Run the positioning exercises: the interviews, win/loss reviews, and segmentation work that establish who buys Conveo, why, and why now

- Know where the information lives and go get it: sales calls, transcripts, closed and churned deals, communities, analysts, the product itself

- Become an absolute empath for every buyer, from the insights leader to the CMO. Understand their world, their pressures, and their language, and speak it fluently

- Keep the buyer map current, so the company's picture of who it serves is always the real one

2. TURN UNDERSTANDING INTO POSITIONING AND NARRATIVE. THE SCIENCE AND THE ART

Great product marketing takes both halves, and most people bring one.

- The science: you know the frameworks, the steps, and the deliverables cold. Positioning documents, messaging hierarchies, and proof points built rigorously enough to survive contact with sales

- The art: clear taste. Copy that is short, dense, and specific. A narrative that is genuinely compelling. You are an exceptional storyteller, and it shows in everything from a headline to a keynote

3. TAKE IT END TO END, WITH AI

You carry an idea from insight to live page yourself, with AI in every step of the workflow.

- Go from positioning document to finished landing page with your own hands: the hero, the story, the proof, the call to action

- Build with AI as a genuine collaborator: research synthesis, drafting, variant production, page assembly. Your output looks like a team's

- Teach the AI's. We have multiple agents that do work across a wide array of things. You know how to communicate with these agents such that they can create leverage for everyone from Sales to Customer Success

- Own launches from narrative through enablement to measured pipeline, and ship the derivative pack so one piece of thinking becomes a month of distribution

- Write the internal artefacts that actually get used: the one pager, the objection handling, the demo narrative, the competitive angle

4. DRIVE CONVERSION, FROM TOP OF FUNNEL TO BOTTOM

In the end, the responsibility is conversion. Everything above serves it.

- Deeply understand what moves a buyer from first touch to signed, and be creative about the mechanisms at every stage

- Make the top of the funnel feel something and the bottom of the funnel act on it, with the message adapted to where the buyer stands

- Measure what you ship. Pages, launches, and campaigns carry numbers, and you read them

- Close the loop: from deal outcomes back into the message that produced them, so the story gets sharper every quarter

WHAT WE'RE LOOKING FOR

MUST-HAVES

- 5+ years in product marketing at a B2B software company, with at least one positioning exercise you ran end to end and can defend cut by cut

- Buyer empathy with receipts. You can quote your last buyers verbatim and show what changed in your copy because of what they said

- Exceptional writing and storytelling. Short, dense, specific. Headlines that carry the story on their own

- Both halves present: fluent in the frameworks and the process, and clear taste for copy and narrative. We will test each separately

- Takes work all the way to a live landing page personally, and is comfortable being measured on how it converts

- AI native in your actual production workflow, in practice rather than in theory

- Evidence you can hold a strategic line against internal pressure, including from founders

MINDSET

- High agency, low ego

- Allergic to filler. You would rather ship five sharp lines than a beautiful deck

- Genuinely curious about consumers, about buyers, and about how decisions get made inside big companies

- A storyteller by instinct. You reach for the narrative before the feature list

NICE TO HAVE

- Market research, insights, or data infrastructure background

- Category creation experience, or scar tissue from watching one fail

- Analyst relations exposure

WHAT SUCCESS LOOKS LIKE

AFTER 6 TO 12 MONTHS:

- Every segment we sell into has a written positioning behind it, and sales quotes it back unprompted

- Buyer language shows up in our copy, and our category language starts showing up in buyers' mouths in calls we did not script

- Landing pages you built yourself convert, and you can

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