Head of Product Creative

About this role

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase .

Head of Product Creative

As Head of Product Creative, you'll lead the multidisciplinary Product Creative team within Coinbase's Design organization, spanning visual design, motion, and illustration. This team shapes the creative direction and visual storytelling of the Coinbase consumer product, turning bold ideas into polished, emotionally resonant experiences.

You'll set the creative bar for the product, art direct a team of senior visual and motion designers, and partner closely with Product Design, Engineering, Product Management, and Marketing to ship work that delights millions of customers.

What you'll do:

• Own the creative direction and visual identity of the Coinbase consumer product, evolving the design language across icons, color systems, typography, and UI components.

• Lead high-impact product launch campaigns from concept through delivery, with rigorous attention to visual craft and storytelling.

• Partner with Product Designers, Engineers, Product Managers, and Marketers to embed creative thinking into every stage of the product development process.

• Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared best practices, and hands-on art direction.

• Shape the creative strategy for how Coinbase products look, move, and feel, balancing innovation with feasibility at scale.

• Drive design excellence by directly contributing as a senior IC when needed, rolling up your sleeves on high-visibility projects.

What we look for in you:

• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences.

• 2+ years managing or mentoring senior designers, with demonstrated ability to build creative culture and elevate team output in a remote-first environment.

• Deep expertise in visual design fundamentals (typography, layout, color, composition) and the ability to direct motion design and illustration work.

• Proven track record of leading cross-functional creative initiatives from concept to adoption, partnering with Product, Engineering, and Marketing stakeholders.

• Fluency in Figma, Adobe Creative Suite, and prototyping tools, with the ability to produce and critique work at the highest level of craft.

• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus): $243,865 — $286,900 USD

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here) .

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here . By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.

AI Disclosure

For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.

For select roles, Coinbase is also piloting an AI interview intelligence platform to tra

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