Head of Performance Marketing, Chevy

About this role

Job Description GM is undergoing a massive transformation to continue its automotive leadership with   industry ‑ leading   products, strong brands, and a commitment to innovation, quality, and safety. As we continue to evolve and expand our market presence, we are   seeking   a highly skilled and experienced   Head of Performance Marketing, Chevrolet   to spearhead our performance marketing efforts.     This role serves as the   senior ‑ most   performance marketing leader for Chevrolet and a peer to the Heads of Performance for other GM brands. The leader will own Chevrolet’s performance marketing strategy and results across the full funnel, from demand generation through sales conversion and owner loyalty, in partnership with Sales, Brand Strategy, and product reporting directly to the CMO.   This individual will leverage paid media, SEO, CRM, website optimization, data, and analytics to deliver   high ‑ quality   leads to our dealers, drive profitable growth and market share, and strengthen brand health. The ideal candidate brings deep   expertise   in performance marketing, a relentless desire to win, and a continuous drive to uncover new performance opportunities.     Through strategic leadership and partnership with the GM Centers of Excellence (COE), this role will help build a   data ‑ driven   organization that works in real time to   optimize   all marketing investments and drive brand growth.    

  What   You’ll   Do:  

• Strategic Leadership & Business Outcomes: Own Chevrolet 's full-funnel performance marketing strategy, translating business   objectives   into investment decisions and delivering against clear KPIs for leads, orders/sales contribution, ROI, and dealer profitability.  

• Paid Media Management: Oversee all performance-related paid media—search, social, display, video, and programmatic— optimizing   spend   to maximize ROI through continuous monitoring, adjustment, and disciplined test-and-learn.  

• SEO & Website Optimization: Implement and refine SEO strategies to improve organic rankings and traffic, and enhance website performance through A/B testing, UX improvements, and conversion rate optimization in close collaboration with digital product teams.  

• CRM & Customer Engagement: Develop and manage CRM strategies that nurture leads, improve retention, and use customer data to deliver targeted, personalized campaigns across email, push, and other owned channels.  

• Data, Analytics & Measurement: Partner cross-functionally to   optimize   the analytics framework and tools, and help define enterprise standards for measurement, attribution, and data quality—debating and refining approaches with Analytics and Finance to inform real-time investment decisions.  

• Experimentation,   MarTech   & AI: Own Chevrolet 's test-and-learn roadmap (GEO, audience, creative/offer, and new-channel pilots) and champion advanced analytics, automation, and AI/ML in bidding, targeting, and personalization—within GM's governance, privacy, and data standards.  

• People & Team Leadership: Build, lead, and develop a high-performing team of performance marketers and analysts (direct and matrixed), creating a culture of accountability, experimentation, and continuous improvement.  

• Agency & Cross-Functional Leadership: Manage agency and platform partners to best-in-class   performance, and   serve as the primary performance marketing voice in cross-functional forums (Brand, Sales, Finance, Product, CX, COEs), translating insights into clear tradeoffs and recommendations for senior leadership.  

• Dealer & Tiered Marketing Integration: Integrate national, regional, and dealer-level performance strategies, ensuring alignment with franchise/tiered marketing systems and improving lead quality, conversion, and dealer satisfaction.  

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree.  

• 10+ years of marketing experience, including media, online display advertising, website management, online video advertising/ pre ‑ roll   ads, social media, retargeting, behavioral/contextual targeting, PPC, SEM, and SEO.  

• Proven   track record   developing performance marketing capabilities within a large, highly matrixed organization.  

• Proven experience leading performance marketing for a complex,   multi ‑ channel ,   high ‑ spend   business (e.g., retail, automotive, financial services,   e ‑ commerce ) with a material impact on revenue and profit.  

• Demonstrated success managing large media budgets and making investment tradeoffs across channels, audiences, and funnel stages.  

• People leader experience managing a mix of direct reports and matrixed reports, including   senior ‑ level   talent and large   cross ‑ functional   teams, as well as agencies and external partners.  

• Transformational mindset and the ability to translate complex performance marketing workstreams into   executive ‑ level   summaries and clear recommendations.  

• Deep understanding of performance measurement, attribution methodologies, and experimentation design; comfort debating model assumptions and limitations with Analytics and Finance.  

• Hands ‑ on   familiarity with ad tech,   martech , and CRM ecosystems; proven   track record   of partnering with analytics and technology teams to unlock new capabilities.  

• Excellent written and verbal communication skills and the ability to influence and challenge senior stakeholders with   data ‑ driven   insights.  

What Will Give You   A   Competitive Edge (Preferred Qualifications):

• Experience setting up performance marketing processes, teams, and operating models.  

• Experience working within franchise tiered marketing systems, including integrating national, regional, and   dealer ‑ level   efforts.  

• Experience in automotive, retail, or other distributed/franchise models   strongly   preferred.  

#LI-MO1



GM does not provide immigration-related sponsorship for this role. Do not apply for this role if

Similar jobs

• Performance Intelligence Strategist, Chevy — General Motors · Warren, Michigan, United States
• Senior Director, Performance Marketing — Housecall · United States
• Senior Director, Performance Marketing — Metropolis · New York, New York, United States
• Senior Director, Performance Marketing — Metropolis · Los Angeles, California, United States
• Chevrolet Marketing Strategy & Intelligence Manager — General Motors · Warren, Michigan, United States
• Manager, Performance Marketing — Formlabs · Somerville, MA
• Director, Performance Marketing — Helpscout · Remote
• Director, Performance Marketing — Shipmonk · Remote