Head of Marketing

About this role

ABOUT THE ROLE

We are a fast-growing, angel-backed European B2B SaaS startup in the AI-powered business communications space. Our small, flat team moves quickly and expects real ownership — and we're looking for a Head of Marketing to lead the entire marketing function end-to-end.

Reporting directly to the CEO, you'll own strategy, execution, budget allocation, and team building. You'll be the engine that drives qualified leads to Sales, managing a monthly marketing budget of over €400,000. This is a hands-on leadership role for someone who thrives at the intersection of performance marketing, creative strategy, and people leadership.

No visa sponsorship is available for this role.

WHAT YOU'LL DO

- Own the full marketing function — strategy, execution, KPIs, and results.

- Manage and allocate a monthly marketing budget exceeding €400,000.

- Drive qualified lead generation as the primary KPI in support of the Sales team.

- Define marketing strategy, priorities, and KPI frameworks across all channels (paid, organic, email, social, SEO, personal branding).

- Lead media buying and performance marketing scaling efforts in close collaboration with performance marketing specialists.

- Develop and iterate on creative and content strategies, including testing frameworks for ads, landing pages, and funnels.

- Own website copy, customer journey design, messaging architecture, and conversion rate optimization.

- Optimize newsletter and automated email flows for engagement and conversion.

- Build and manage the marketing team — hiring strategically to remove bottlenecks and scale capacity.

- Plan and execute go-to-market strategies for new features and market expansions.

- Drive influencer partnerships and social/content initiatives.

WHAT WE'RE LOOKING FOR

Must-haves:

- 5+ years of marketing experience with progressive leadership responsibility.

- Proven track record managing total marketing budgets exceeding €500,000/month.

- Experience leading an end-to-end marketing function: building and managing a team, setting strategy, and owning cross-channel KPIs.

- Deep expertise in performance marketing and media buying at scale (high-volume ad spend).

- Strong experience with conversion rate optimization — website copy, landing pages, customer journeys, and messaging.

- Hands-on experience with email marketing, including newsletters and automated flows.

- Experience planning and executing GTM strategies.

- Experience with influencer partnerships and social/content initiatives.

- Solid grasp of KPI frameworks, attribution models, and tracking for SEO, social, and personal branding.

- A hands-on operator mindset — able to scale a team while staying accountable for execution.

Nice to have:

- Background in B2B SaaS or e-commerce.

- Experience working in a fast-moving, early-stage company environment.

COMPENSATION & BENEFITS

- Salary: $120,000 – $200,000 annually (or equivalent, depending on currency and negotiation)

- High-impact role with direct influence on company growth trajectory

- Flat organization with close collaboration with senior leadership

- Opportunity to build and own the marketing function from the ground up

LOCATION

This is an on-site role based in Vienna, Austria. Candidates must be available to work from our Vienna office. Remote or fully remote arrangements are not available for this position. Visa sponsorship is not provided.

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