Head of Market Research | AI-Native Research (Remote US/EU)

About this role

ABOUT MAZE

Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development.

In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the right product. That’s where Maze comes in.

We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.

Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.

That’s why Maze was recently named the #1 user research platform in UX Tools’ Design Tools Survey https://www.uxtools.co/survey/user-research/user-testing-overview—and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more.

Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify). We operate a global remote workforce driven by our core values https://maze.co/about-us/.

ABOUT THE ROLE

Maze is launching a Market Research service that blends the scale and speed of our platform with expert led research services, creating an AI-native alternative to traditional market research agencies.

As Head of Market Research, you'll be the founding research leader for this new line of business. Reporting to the COO and partnering closely with the Head of GTM, Research Services, you'll define what great market research looks like in an AI-first world. You'll own the research vision, methodologies, service delivery, and quality bar while helping shape the future of research alongside Product, Engineering, and GTM.

This is a rare opportunity to build a modern market research organization from the ground up. We're looking for someone with deep methodological expertise, a strong point of view on where the industry is headed, and the curiosity to rethink how AI can fundamentally transform the way research is designed, delivered, and consumed.

You'll thrive here if you're equal parts practitioner, builder, and innovator—someone who has spent years earning credibility in market research and is now excited to redefine what the next generation of research can become.

WHAT YOU'LL DO

RESEARCH STRATEGY & SERVICE DESIGN

- Define the long-term vision for Maze's Market Research service and establish what best-in-class research looks like in an AI-native world.

- Design and evolve our research methodologies across qualitative, quantitative, and mixed-method studies.

- Partner closely with the Head of GTM to shape service offerings, ensuring our commercial strategy is grounded in exceptional research quality.

- Continuously evaluate emerging AI capabilities and incorporate them into how research is conducted, synthesized, and delivered.

BUILD THE RESEARCH FUNCTION

- Build and lead the Market Research organization, establishing the operating model, delivery processes, quality standards, and hiring strategy.

- Recruit, mentor, and develop a high-performing team of researchers as the business scales.

- Create repeatable systems that allow Maze to deliver exceptional research with greater speed, consistency, and efficiency than traditional agencies.

- Establish quality assurance frameworks while balancing methodological rigor with the agility our customers expect.

RESEARCH DELIVERY & CUSTOMER PARTNERSHIP

- Serve as the executive research lead on strategic customer engagements, ensuring every project delivers meaningful business outcomes.

- Guide study design, research approaches, analysis, and executive storytelling for our highest-impact customers.

- Partner with customers to understand complex business problems and translate them into actionable research strategies.

- Continuously improve our delivery model based on customer feedback and market evolution.

CROSS-FUNCTIONAL LEADERSHIP

- Partner closely with Product and Engineering to influence the roadmap for AI-powered research capabilities.

- Collaborate with Sales, Marketing, and Customer Success to ensure our research expertise is reflected throughout the customer journey.

- Help establish Maze as a trusted authority in the market research industry through customer conversations, industry events, publications, and thought leadership.

- Act as the voice of the researcher internally, ensuring product and commercial decisions remain grounded in customer insight and research excellence.

WHO YOU ARE

EXPERIENCE

- Significant experience leading market research teams, research consulting practices, or insights organizations.

- Deep expertise across qualitative and quantitative methodologies, research design, sampling, analysis, and insight generation.

- Experience building or scaling research organizations, practices, or service offerings.

- Strong executive presence with the ability to advise senior leaders and enterprise customers on research strategy.

- Experience partnering cross-functionally across commercial, product, and operational teams.

SKILLS & STRENGTHS

RESEARCH VISIONARY

You have a clear perspective on where market research is heading and aren't satisfied simply improving today's processes—you want to redefine them.

AI-NATIVE THINKER

You believe AI fundamentally changes how research should be conducted, synthesized, and delivered. You're already experimenting with AI in your own work and are excited to help define new methodologies rather than simply automate existing ones.

BUILDER

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