Head of Lifecycle Marketing

About this role

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Role Summary

Are you a data-driven leader who takes pride in turning complex marketing signals into clear narratives that drive smarter decisions and power the teams around you? AdvancedMD is entering a defining chapter. We are building marketing into a true growth engine for both our established sales-led platform and a new product-led offering launching this year. The Head of Lifecycle Marketing will define an entire function and see it move the business quickly. Today, we invest to generate demand, but leads that aren't ready to buy are handed to sales and, if they don't convert right away, set aside, real pipeline sitting on the table that no one owns capturing yet. This role owns it. The wins here are unusually visible and near-term, because you're not fighting an existing program for incremental gains; you're creating the motion and the lift shows up quickly.

As the Head of Lifecycle Marketing you will design how all of it works, not inherit someone else's playbook, the layer that meets each prospect and customer with the right content at the right moment, and brings in a person only when it truly counts. Lifecycle is the sharpest expression of our mandate to bring product-led efficiency into a sales-led company, and it spans both of our growth motions. If you enjoy building the lifecycle foundation that makes marketing strategies succeed, aligning cross-functional teams around trusted processes, and staying ahead of the rapidly evolving business needs, we'd love to meet you.

Essential Job Duties:

Lifecycle & Nurture Programs (Primary Focus)

• Turn paid demand into pipeline by building the nurture programs we don't have yet, so leads that aren't sales-ready become opportunities instead of dead ends — this matters most in enterprise, where considered, multi-threaded deals make a strong nurture motion worth the most

• Own the entire customer journey: design automated, signal-driven programs across onboarding, implementation, adoption, and retention, leading with self-serve content, help resources, videos, and vertical- or job-to-be-done-specific material, and escalating to a human only when it moves the needle

• Modernize how a sales-led company grows by replacing slow, manual plays with programs that do the work automatically and earlier, so expensive human touch is spent where it matters — this is the heart of the role and one of the company's stated priorities

Cross-Motion Strategy

• Work across both growth engines, serving the core sales-led business and our newer product-led offering, tailoring programs to each on shared infrastructure

• Bring fluency in lifecycle deep enough to lead the expansion of the product-led motion when we resource it down the road

Customer Success Partnership

• Design the marketing-to-success handoff — the automated layer that passes the baton to human success at exactly the right moment — defining that boundary and building a tight partnership with our Customer Success org, high-visibility work across two leadership teams

Team Leadership

• Build your team and your operating model: start hands-on, then hire and lead a small team (initial target ~3) as the function proves out

• Set the playbook — segmentation, content mapping, measurement, cadence — that lets lifecycle scale without scaling headcount one-for-one

What You'll Need to Get the Job Done :

• 8–12 years of experience spanning marketing, marketing/revenue operations, or a closely related discipline, with a clear center of gravity in lifecycle management

• Real depth as a builder — you've stood up or substantially rebuilt a lifecycle, nurture, or marketing-automation function, and you've also run a mature one, bringing sophisticated judgment about what great looks like, not just the resourcefulness to make something exist

• Strong command of lifecycle strategy end to end — acquisition nurture, onboarding, adoption, and retention — with real fluency in behavioral and usage-based triggers and progressive engagement design

• Hands-on marketing automation depth: comfortable in Marketo today (our current platform) and confident helping select and operationalize what comes next, with fluency in segmentation, data flows, and how attribution and lifecycle instrumentation actually get built

• Fluency across sales-led and product-led motions — lifecycle will be central to the product-led motion we'll stand up down the road, and you understand it deeply enough to lead that expansion when the time comes

• A player-coach mindset — able to do the work now and lead a small team soon, energized by hiring and developing people

• A collaborative operating style that builds trust across functions — Product Marketing, Growth, Analytics/Ops, and especially Customer Success — and sets boundaries without turf battles

• Bonus: B2B SaaS experience, ideally in healthcare, vertical SaaS, or another considered-purchase, multi-stakeholder category — and any experience where content and self-serve resources reduce cost-to-serve

What Will Make us LOVE You

• You don't just report what happened — you walk into the room with a point of view on what it means and what we should do next, and you can defend it when challenged

• You've rebuilt a marketing technology stack from the ground up before — not just inherited and operated one — and you know the difference between a clean architecture and a patchwork that looks functional until it isn't

• You've built a nurture motion from nothing and watched it turn once-dropped lea

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