Head of Client Solutions Marketing Enablement & Engagement

About this role

The Head of Client Solutions Marketing Enablement & Engagement   is an experienced   leader overseeing   a team of marketing professionals   to build and   execut e   integrated   marketing strategi es   that   drive business growth, customer   engagement   and brand awareness across multiple distribution channels within   the   Client Solutions and Wealth Management   business .   

Success of the role will be   largely dependent   on creating a   high   performing   and innovative team   that is able to execute scalable programs that help drive growth across   recruiting,   advisor productivity, client   engagement   and retention.   

You will :  

• Set the strategic vision   and   priorit y areas within the Engagement and Enablement team   that supports Guardian’s growth agenda and strengthens the connection between enterprise strategy, field execution, and client engagement.   

• Develop   a   unified   and measurable   strategy   inclusive   of field activation plans, client engagement journeys,   digital experiences,   performance roadmaps   to best engage the Principal Owner channel by maximizing our processes and capabilities effectively .   

• Serve as a senior voice of the field and client s   by creating feedback loops with distribution leaders,   Principal Owners , clients, and internal stakeholders, then translating insights into strategy, prioritization, and continuous improvement.   

• Work collaboratively   and influence   senior level executives   across Client Solutions   and Wealth Management , Product, Compliance, Legal, Technology, Data, and Enterprise Marketing   

• Optimize   field marketing initiatives   by e nsuring field-facing priorities are evaluated, sequenced, and supported in a way that balances local market needs, Financial Representative effectiveness, Client Solutions objectives, and the broader Guardian enterprise agenda.   

• Leverage customer insights and market intelligence to d rive marketing strategies that support advisor productivity, client acquisition, client retention, cross-sell and deepening opportunities, stronger field adoption of enterprise priorities, and measurable growth outcomes.   

• Identify , recommend, and c hampion responsible use of AI, automation, data, and enablement platforms to improve speed to market, personalization, content discoverability, campaign effectiveness, field readiness, and marketing productivity.   

• Establish an executive-level measurement discipline across the portfolio, including adoption, engagement, campaign effectiveness, field satisfaction, client behavior, and contribution to growth   objectives .   

You have   

• 15+ years of progressive marketing leadership experience, preferably within financial services, insurance, wealth management, or another highly regulated industry.   

• Experience leading multi-disciplinary marketing teams across field enablement, engagement marketing, recruiting marketing, distribution marketing, client marketing, sales enablement, or related functions.   

• A track record  of   working with and influencing executives to  set  an   enterprise-level marketing strategy,   and   leading through matrixed organizations  

• Strong understanding of field distribution models, advisor practice growth, recruiting funnels, client engagement journeys, campaign orchestration,   digital experiences , data-driven personalization, and performance measurement.   

• Demonstrated ability to scale modern marketing capabilities, including AI-enabled content support, automation, segmentation, lifecycle marketing, enablement platforms, analytics, and test-and-learn optimization.   

• T he   ability to translate complex priorities into clear strategies, investment cases, roadmaps, and measurable outcomes.   

• Bachelor’s degree in marketing, business, communications, or related field; advanced degree or relevant executive-level experience preferred.   

Reporting Relationships   

This role will report to the Head of Marketing for the Individual Business and will lead a multi-disciplinary team that includes the Head of Engagement Marketing and supportive team, Field Enablement Marketing, and related Client Solutions marketing enablement resources.   

Location Requirements    

• The primary location for this position is New York, NY or Bethlehem, PA, with flexibility for hybrid or work-from-home arrangements based on business needs and company policy.   

Travel    

• Up to 50% travel may be  required  to support field leadership meetings, agency visits, recruiting events, conferences, business reviews, training sessions, and other strategic field and engagement initiatives.   

Salary Range:

$132,420.00 - $217,545.00 The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.  Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits .  Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional

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