Head of Brand Marketing

About this role

About KUNGFU.AI

KUNGFU.AI is an AI-native management consulting and engineering firm. We partner with ambitious organizations through multi-year cycles of transformation to help them compete and lead in the age of AI. Our work spans AI strategy, applied machine learning and engineering, and the operationalization of AI into real products, processes, and decision systems.

We are not a slideware consultancy. We design and build production-grade AI systems that drive measurable business outcomes, not pilots that never reach production. Since 2018 we have delivered 120+ engagements on time and on budget, at a 4.5 out of 5 average client satisfaction score, with an average client relationship of 1.4 years. Our clients include Google, Indeed, Johns Hopkins, Keller Williams, SXSW, WM, the Department of Defense, and UT Austin. Gartner cited us among emerging AI-native providers in January 2026.

Outside of client work, our team includes artists, athletes, musicians, board members, parents, volunteers, and lifelong learners. We value curiosity, craftsmanship, and care for one another.

The Role

KUNGFU.AI is hiring a Head of Brand Marketing, a director-level role reporting to the CMO, to own how the market hears us: content, public relations, analyst relations, events, and the brand itself.

Our growth is concentrated in industries where the stakes and the rules are unusually specific. Healthcare and life sciences. Government and defense contracting. Regulated and specialized markets where your buyer answers to the FDA, an accreditor, or a contracting officer, where procurement has its own physics, and where a general claim about AI transformation is worse than saying nothing at all.

So this is a role for someone who can go narrow. Choose a real problem that a Chief Medical Information Officer, a VP of Regulatory Affairs, or a capture lead actually has. Learn it properly, including the standard, the regulator, and the deadline that make it urgent. Then explain in short, plain, unhedged language why KUNGFU.AI is the right answer to that problem, with a number in it. That is a rarer skill than writing well, and it is the one we are buying.

You will not be starting cold. You will have 120+ delivered engagements to draw on, engineers and strategists with real depth in these sectors, five Gartner reports that cite us, and a team that will sit with you for as long as it takes to get a claim right.

You will also start with a book. Wayfinding, by our CEO Stephen Straus and Sr. AI Strategist, Ben Szuhaj, publishes with BenBella on 20 October 2026. Launch week is the largest single brand moment in the company's history, and it lands in your first quarter.

What You'll Own

Sector Content & Buyer Translation

• Build the sector content engine. For each priority sub-sector: a named buyer, the problem they are accountable for, the proof we can bring, and the assets that carry it. Nothing ships without all four.

• Produce at volume, with aim. We expect significantly more content than we make today, and we expect nearly all of it to trace back to a named buyer in a named sub-sector.

• Learn the domain properly. Interview our engineers, delivery leads, and clients. Know the regulation, the accreditation, the acquisition vehicle, and the deadline that turn an interesting capability into an urgent purchase.

• Write to three rules. Lead with the fear or the relief, not the method. Put a number in every claim, because a CFO is being asked to justify one. Name the regulator, the standard, or the deadline, because in these markets a date persuades where an adjective does not.

• Translate our service offerings into buyer language, with a stated outcome, a target buyer, and a proof point behind each, so the value is obvious to a buying committee before anyone gets in a room with them.

• Hold the line between sector specificity and one coherent company. Six sub-sector stories should still add up to a single firm with a point of view and brand equity that gets stronger with each new story.

Public Relations

• Own PR outright: agency and contractor selection, management, and the standard we hold them to, including vertical specialists in our priority sectors.

• Build the trade press bench alongside the national one. In these industries, the publication your buyer actually reads is often the one nobody outside the sector has heard of.

• Make our proof public. We have the client outcomes, the satisfaction scores, and the named logos. Your job is to get them in front of the people who write about these markets.

Analyst Relations

• Own the analyst program day to day alongside the CMO, starting with Gartner, where we are already cited and already in inquiry.

• Move us from cited to sourced: briefing cadence, inquiry strategy, evaluations and market guides, and a serious effort at inclusion where we qualify.

• Turn analyst validation into sales currency. A citation nobody in the buying committee ever sees is not validation.

Events, External & Internal

• Own the event portfolio and the standard it is held to. Every event we run carries a cost per qualified opportunity, and you will have the authority to move money toward the formats that earn it.

• Go where these buyers actually go. Sector conferences and accreditation bodies, executive roundtables, industry days and matchmaking events, the client advisory board, and the dinners and briefings that move a buying committee.

• Own the speaking program end to end, including intake, selection, preparation, and a clear read on what each opportunity returned.

• Own internal events and employer brand: the all-hands, the offsite, Lab Days, and the culture moments that make an Inc. Best Workplaces award true rather than decorative. This company has something worth showing people, including the candidates we want to hire.

What You Bring

Experience

• 8+ years across brand, content, communications, or product marketing, including at least two years owning outcomes in

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