Head of Brand, Creative Studio

About this role

Our Company Empowering everyone to create. Adobe empowers everyone, everywhere to imagine, create and bring digital experiences to life. From creators and students to small businesses, global enterprises and nonprofit organizations, customers choose Adobe products to create, collaborate, grow, and build remarkable experiences. We are looking for curious, ambitious makers who want to help define world-class creativity in this new era. We believe the craft is more essential than ever while AI should help people create more, explore more, and unlock new possibilities while keeping creators at the center of the creative process. Adobe is amplifying human ingenuity with AI.

Our Team Adobe Creative is Adobe’s in-house brand-creative engine, developing the ideas, campaigns, and assets that power Adobe’s brand and business. We are part of the broader Content & Creative (“C&C”) organization. We work alongside Adobe Content, which focuses on publishing and audience development through owned, earned, and partner channels; an Experiences team, which oversees Adobe’s real-world moments; and shared service teams spanning Video, Talent, Partnerships, and Production.

Together, C&C commissions and produces work while equipping teams across Adobe’s Global Marketing Organization and the company to create, adapt, and distribute high-quality work with greater speed and consistency.

The Opportunity

Adobe makes the tools the world uses to create. Our own brand should set the standard for how identity evolves in this new era. Adobe Creative is looking for a visionary Head of Brand to define the future of Adobe's identity, ensure the best of the Adobe brand is consistently integrated into the AI systems and technology we build, and build the internal team, systems and culture that bring it to life. This is a role for a world-class brand designer, identity architect and systems builder with exceptional taste, craft and imagination.

You will own Adobe's identity architecture and core brand system across an increasingly complex portfolio of products, audiences, experiences, and surfaces. You will ensure the brand remains distinctive, coherent and unmistakably Adobe while continually evolving.

Working upstream, you will define the principles, visual codes and architecture of the brand. You will translate them into adaptive tools and machine-readable systems that can be applied consistently by internal teams, external partners, templates and AI-enabled workflows. Brand leadership at Adobe extends beyond static guidelines. It includes identity, typography, color, imagery, motion, digital behavior, spatial expression, portfolio architecture, governance and the role of AI in applying brands at scale.

The Head of Brand owns Adobe's identity architecture and core brand system, including the principles that govern visual and verbal identity. The Head of Design owns the design practice and visual expression across Adobe Creative's work; the Head of Copy owns the copywriting practice and creative expression of Adobe's verbal identity; and the Head of Campaigns owns the campaign platforms and central ideas that bring the brand to market. You partner closely with each to ensure the system enables distinctive creative expression without fragmenting the brand.

You are a maker first. You remain close to the tools, the teams and the work. Your authority comes from your taste, your judgment and the strength of the systems you build.

What You'll Do Define Adobe's Brand for the New Era • Own Adobe's identity architecture and core brand system. • Establish a clear point of view on what a modern, adaptive global brand should be in the age of AI. • Define the principles, visual codes and behaviors that make Adobe unmistakably Adobe. • Own the governing principles of Adobe's verbal identity, naming architecture, nomenclature and tone of voice, partnering with the Head of Copy on creative application. • Ensure the brand remains coherent across products, audiences and experiences without becoming rigid or predictable. • Build a system capable of supporting both flagship creative expression and everyday execution. • Continually evolve the brand based on culture, technology and the changing ways people create.

Build the Brand System Upstream • Build the identity frameworks, tools and working practices that enable teams to make strong brand decisions from the start. • Translate brand strategy into practical systems across typography, color, imagery, motion, composition, behavior and verbal principles. • Create modular and adaptive tools that support speed, scale and creative flexibility. • Move Adobe beyond static guidelines toward structured, machine-readable brand logic. • Partner with Creative Technology, Product, Production and Operations to embed brand principles into tools and workflows. • Turn learning from real-world applications into improvements to the system.

Lead Brand Expression Across Adobe • Lead the development and evolution of Adobe's corporate, portfolio and product brand expression. • Shape Adobe's most visible identity systems and brand expressions across products, campaigns and real-world moments. • Partner with the Head of Design to ensure Adobe's identity system is interpreted with exceptional craft, intelligence and imagination across Adobe Creative's work. • Partner with the Head of Copy to translate Adobe's verbal identity, naming principles, nomenclature and tone of voice into distinctive creative expression across Adobe Creative's work. • Partner with the Head of Campaigns to ensure campaign platforms stretch and advance the brand without fragmenting it. • Partner with Content and Experiences leaders so Adobe's brand system supports publishing and real-world expression with clarity and flexibility. • Ensure the system performs across digital, physical, spatial, motion and emerging AI-enabled surfaces. • Hold externally produced brand-system work to the same standard as internal brand work.

Build a World

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