GTME Ecosystem - University & Credentials Lead

About this role

ABOUT CLAY

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers https://clayrun.notion.site/Wall-of-Love-b243f2b67607438b9fad99341e6b8d47 — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.

In 2025, we raised a $100M Series C https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.htmlbacked by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.

In 2026, we announced our second employee tender offer https://www.nytimes.com/2026/01/28/business/dealbook/clay-start-up-tender-offers.html in 9 months at a new $5B valuation. We also launched a community equity round https://www.clay.com/blog/community-equity-offering, for our customers, agency partners, and club members.

Some things to know about us:

- Our community http://community.clay.com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack.

- Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.

- All employees can work for free with world-class coaches who specialize in creativity, management, and more.

- Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf.

- Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press.

Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page!

ABOUT GTME UNIVERSITY & CREDENTIALING

We coined the GTM Engineer category. Now we're building the institution behind it.

Clay University is the core IP of the GTME Ecosystem — the definitive place where thousands of GTMEs learn what excellent looks like.

Credentialing is how that learning turns into opportunity: certifications that carry Clay's stamp of approval and stay tightly bound to demonstrated mastery, and badges that recognize meaningful engagement across the whole ecosystem.

Today those are two halves of one experience — and this role owns the whole arc: learn → build → get credentialed.

A learner might enter through a course, a cohort, a workshop, or the community. You make sure that wherever they start, there's a clear path from "I've heard of GTME" to "I think like a GTME" to "I hold the credential that proves it" — and that employers trust what that credential means.

This is a mini-founder role. You'll inherit a mid-flight program — a large content library, an existing content team, a professional certification just wrapping beta, a peer-review and grading pipeline, vendor relationships, and a credentialing portal — and you'll think about all of it the way a founder thinks about their product. That means owning:

- The learner journey — the persona journey map (new user → power user → credentialed practitioner → GTM leader) and the site architecture that guides people through it

- Content strategy & velocity — the roadmap, the bar, and the shipping cadence across docs, courses, Cohorts, and guides

- The team — a player-coach seat leading and growing the University team

- Certification design & rigor — job task analysis, assessment philosophy, rubrics, and the hybrid quiz-plus-workbook model that keeps the bar high without rubber-stamping

- The badge system — a constellation (not a linear path) that rewards community participation, content creation, peer review, and program completion, and that feeds PLG and the community flywheel

- Grading & operations — the peer-review council, calibration, SLAs, round-robin review, and the Clay tables and automations that run it

- Tooling & vendors — the University platform and credentialing portal, plus relationships and decisions across vendors like Accredible and Yoodli

- Measurement — content resonance and inbound, credentials issued, completion and pass rates, time-to-feedback, and downstream hire-ability signals

WHAT YOU'LL DO

- Own the strategic vision for GTME University end to end. You'll build the persona journey map and the content roadmap that serves it, collaborating with the brand and website team to create the single best hub for GTM Engineering the world has ever seen — one where every learner knows exactly where to go next.

- Ship more, faster, without dropping the bar. The pace of AI development continues to evolve, and our content velocity needs to evolve with it. You'll create content yourself, hire and partner to create more, and ensure our coverage spans everything users want under the GTME sun — not just Clay.

- Lead and grow the University content team. This is a player-coach role. You'll unblock the existing team, sharpen their work, take the strategic weight off their plates, and build the content partnerships and hires that keep us at pace.

- Build the cross-functional content pipeline. Our Sol

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