GTM & Product Marketing Lead

About this role

ABOUT FLAGRIGHT

Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.

We operate as a lean, high-performance team with high individual ownership and direct access to leadership.

THE ROLE

This is the glue function between marketing and sales. You own how Flagright positions, competes, and wins — globally — and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA.

Global ownership:

- Core product positioning and value propositions — the single narrative every region builds on

- Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging

- Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas

- Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses — fed by regional inputs

- Sales enablement: core playbooks and enablement materials used by the entire revenue org

North America (you run it yourself):

- Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities

- Regional messaging per vertical, per channel

- Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses

- Manage account lists for BD team targeting; campaign prioritization

- Lifecycle and reactivation campaign design, with marketing and sales

- Event planning with Field Marketing and Sales

PEOPLE WHO THRIVE AT FLAGRIGHT

- Have been knocked down before and gotten back up

- Are resourceful — figure it out with whatever tools exist

- Have strong opinions, defend them, and drop them when proven wrong

- Would rather own targets than a task list

- Run toward ambiguity, not away from it

- Want to work with no-BS people

PEOPLE WHO STRUGGLE HERE

- Want 9-to-6 and a predictable week

- Confuse ambitious goals with unreasonable ones

- Need priorities to hold still for a quarter

- Take blunt feedback or lost deals personally

- Say — or think — "that's not my job"

WHO WE ARE LOOKING FOR

- Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office

- Bachelor's degree required

- 4–7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure

- Proven ability to translate technical products into clear commercial narratives

- Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used

- Strong written and verbal communication

- Willing and able to travel up to 20% of the time

WHAT WE OFFER

- Equity from day 1 at a Y Combinator startup

- Global ownership of positioning and GTM strategy, reporting directly to the CEO

- A product with clear, real-world differentiation in a market that is growing fast

- Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir

- Low-bureaucracy environment, minimal meetings, asynchronous communication culture

- Relocation support; housing subsidy if you choose to live within 1 mile of the office

Similar jobs

• Senior Product Marketing Manager – GTM Strategy & Execution — Salesforce · Indiana - Indianapolis | Georgia - Atlanta
• Sr. Product Marketing Manager, GTM Solutions — Legora · New York City
• GTM & Marketing Strategy Director — Shi · Austin, TX USA
• Senior Director, GTM Product Marketing — Braze · Austin
• Senior Director, GTM Product Marketing — Braze · Chicago
• Senior Director, GTM Product Marketing — Braze · New York City
• Senior Director, GTM Product Marketing — Braze · San Francisco
• Director, Product Management - Go To Market (GTM) — Fidelity Investments · Boston, MA | Jersey City, NJ | Covington, KY