GTM GM, Fashion

About this role

About the Team

The Professional Services organization at Miro is home to Miro's industry leads, responsible for building specialized, high-value businesses inside specific verticals. As GTM Lead of Fashion, you'll report directly with the Head of Professional Services while working cross-functionally with Product, Engineering, Marketing, and Go-to-Market teams across the company to build one of Miro's newest vertical businesses from the ground up.

About the Role

As GTM Lead of Fashion, you will own the strategy, go-to-market, and commercial success of Miro for Fashion, one of Miro's newest vertical businesses, built to bring Miro's platform to how fashion and apparel brands actually work.

Some of the greatest fashion brands in the world already run on Miro today. Your job is to build the specialized solutions and workflows that solve their biggest challenges, turning that footprint into a defined, purpose-built fashion business. Then proving the model works, deal by deal.

What you’ll do

- Own the zero-to-one for Miro's dedicated fashion solutions: build the specialized workflows that show fashion and apparel brands how Miro fits into their business — from seasonal planning to day-to-day execution — then own the continued scaling as it grows

- Identify the use cases where Miro can win across fashion — spanning design, planning, production, merchandising, marketing, and retail execution — and translate them into a product and sales story fashion teams immediately recognize as their own problem

- Identify target accounts, map the champion and buying committee, and personally carry the earliest deals across the line. Partner with our GTM organization to align them toward the industry

- Partner directly with Product and Engineering to turn what you know about how fashion organizations actually operate — the stakeholders, the workflows, the day-to-day realities — into roadmap decisions

- Represent Miro for Fashion externally: on stage at industry events, in front of design, merchandising, and retail leaders, and inside the ecosystem of tools and partners that shape how fashion brands work

- Build the team and operating rhythm this vertical needs as it scales past its first customers, hiring for the same blend of industry depth and commercial instinct you bring yourself

What you’ll need

Non-Negotiable Requirements

- Grown up in fashion — you've spent your career inside apparel, footwear, or fashion retail brands, and understand the industry's calendar, players, and pressures from the inside

- Lived through a full season — you've seen a season go from planning and design through production, buying, and execution, and know where it actually breaks

- Applied technology to the problem — you've used or helped bring in digital tools (PLM, 3D design, merchandising, supply chain, or similar) to solve a real seasonal-planning or execution problem, not just watched from the sidelines

- Comfortable selling — you've sold something, product, services, or a point of view, and know how to run and close a commercial conversation

Strongly Preferred

- Enterprise sales execution — you've carried deals across the line yourself, from first conversation to signature, and know how to map a buying committee and build a champion

- Presence in the rooms that shape how fashion brands buy — comfortable on stage at industry events and credible inside the ecosystem of tools and partners fashion brands already trust

Leadership Profile

- Comfortable without a playbook — this role starts with more questions than answers, and you build the answers as you go

- Builds trust quickly with senior stakeholders, on both the customer side and internally with Product and Engineering

- Biased to action: prototypes and tests ideas rather than waiting for a fully-formed plan.

What's in it for you

We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board. https://miro.com/app/board/uXjVG8Fi8Yc=/?moveToWidget=3458764661021134968&cot=10

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