Growth Marketing Manager, Paid Social & Display

About this role

Quick Summary

You own paid social & display end-to-end at a fast-growing insurtech — media buying, audience strategy, creative testing, and remarketing. Meta expertise required; 4–7 years in digital acquisition.

Who We Are

Kin makes life simpler, more affordable, and better for homeowners — especially in the places where climate risks, rising costs, and outdated systems make it hardest. We start with smarter homeowners insurance and expand to everything homeowners need to thrive.

Using data, technology, and thoughtful human support, we're building products that are clear, fair, and help homeowners feel confident — so homeowners aren't left behind when they need help most.

Founded in 2016, Kin is a remote-first employer with Kinfolk across more than 35 states. We serve customers in 14 states (and counting). Our disciplined growth, strong customer satisfaction, and focus on long-term sustainability fosters outstanding growth, attracts marquee investors, and earns recognition and accolades, including:

- Built In Chicago's Best Places to Work, Midsize Companies (2021-2026)

- Forbes' America's Best Startup Employers (2026)

- Inc. 5000 Fastest-Growing Private Companies

- Forbes' Fintech 50 (2023-2026)

- Great Places to Work Certified (2024-2026)

Most importantly, we're building Kin to be a place where people do meaningful work with real impact — for our customers, our communities, and each other. We're excited to tell you more about how you can contribute to our rapid growth, strong unit economics, profitability, and excellent customer ratings. To learn more about how we work and what we're building, visit kin.com http://kin.com and see how we work (https://www.linkedin.com/company/kin-insurance/life/kin/).

The Opportunity

We're looking for a Growth Marketing Manager to launch and scale paid social and display channels that represent a meaningful opportunity for Kin's new customer acquisition strategy. Your north star is efficient growth: scaling paid social volume while executing campaigns in a way that proves the incremental impact of the channel on new revenue.

This is a hands-on individual contributor role — you build the plan and execute it. You'll own decision-making on media buying, audience strategy, and creative optimization, leveraging your instincts alongside data-driven insights to make paid social and display core pillars of how Kin grows.

Your Responsibilities

- Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out

- Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics

- Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies

- Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull

- Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance

- Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test

- Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals

- Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Success in This Role

In your first 6–12 months at Kin, success is less about checking boxes and more about the impact you create. You'll use your skills and judgment to take ownership of meaningful work, improve how we operate, and help move Kin's mission forward. Along the way, you'll deliver outcomes that make a real difference for both Kinfolk and the homeowners we serve.

By the end of your first year, you should feel confident in your role, trusted as an owner, and proud of the progress you've helped make.

- Paid social has been established as a proven acquisition channel, with volume scaled efficiently and incrementality demonstrated through rigorous testing

- A structured creative testing program is in place and producing consistent performance improvements, with a clear roadmap for what to test next

- Remarketing and retargeting programs are converting abandoned quotes into bound policies at a measurable rate across paid social and display

- Kin has a clear, documented audience strategy for both prospecting and retargeting — and the data to know what's working and why

What You'll Bring

- 4–7 years of experience in paid social, display, or digital media buying, ideally in a high-growth, insurance, or fintech environment

- Hands-on Meta Ads Manager expertise, including 3+ years running Meta campaigns directly with working knowledge of auction dynamics, conversion tracking, and ad products

- Google Display Network and programmatic display experience

- Proven track record growing paid acquisition volume while improving CAC

- Experience building and scaling remarketing and retargeting programs across channels, including audience segmentation strategies (custom, lookalike, and behavioral)

- Strong analytical fluency — comfortable pulling and interpreting campaign data, and conversant in incrementality, attribution, and CAC/LTV

- Familiarity with pixel implementatio

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