Growth Marketing Lead, Paid Acquisition

About this role

Maven Clinic is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Through Maven Enterprise, the company partners with more than 2,300 employers and health plans to provide end-to-end women's and family health programs spanning fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause and midlife — improving clinical outcomes, reducing healthcare costs, and expanding equitable access to high-quality care at scale. Through its consumer platform, Maven provides direct access to virtual care across 30+ specialties, as well as dedicated hormone and GLP-1 care programs purpose-built for women. Founded in 2014 by CEO Kate Ryder, Maven Clinic has raised more than $425 million from leading healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. Recognized for innovation and industry leadership, Maven has been named to the TIME100 Most Influential Companies, CNBC Disruptor 50, Fast Company's Most Innovative Companies, and FORTUNE Best Places to Work. Learn more at mavenclinic.com

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• TIME 100 Most Influential Companies (2023, 2026)

• Fortune Change the World (2024)

• CNBC Disruptor 50 List (2022, 2023, 2024)

• Fortune Best Workplaces for Millennials (2024)

• Fortune Best Workplaces in Health Care (2024)

• Fast Company Most Innovative Companies (2020, 2023)

• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

This is Maven Consumer's founding performance marketing hire — a true 0-to-1 opportunity to build the paid acquisition engine for a category-defining women's and family health platform. You'll own strategy and hands-on execution across paid channels, with budget authority and direct accountability to CAC and subscriber quality targets. Reporting to the General Manager, Consumer, you'll work in close partnership with the core consumer team.

We're looking for someone who has built out paid acquisition from scratch, knows what DTC health looks like at scale, and understands the nuance of marketing in a trust-sensitive category. You move faster because of AI, test smarter because of AI, and find signal before the competition does.

As a Senior Performance Marketing Manager, you will:

• Own paid acquisition hands-on across our core digital channels: Meta, Google, and TikTok. Champion new channel experimentation over time.

• Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader consumer team about creative, targeting and pacing

• Turn ad performance data into creative insight, and power the feedback loop with creative partners (internal + external) to rapidly test and learn from new ad concepts and formats across channels

• Execute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling

• Leverage AI creative tools to generate and test ad variants faster

• Drive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product support

• Own channel reporting & deeply understand attribution and measurement strategy to be rigorous about channel impact

• Own paid media budget planning and ROI reporting in partnership with Finance

• Run your own analyses; comfortable using AI-assisted analytics tools to move faster and surface insight more efficiently

• Bring competitive and channel intelligence to the consumer team as the performance marketing expert in the room

• Ensure all campaigns adhere to healthcare advertising best practices, including HIPAA-conscious targeting and health category creative restrictions

WHAT YOU'LL BRING

• 5–8 years in performance or growth marketing

• Experience in consumer health, wellness, or DTC subscription required

• Track record owning and scaling paid acquisition budgets from $0 to $MM with budget authority

• Hands-on fluency across paid social (Meta, TikTok), SEM, and attribution tooling; you build your own analyses (SQL expected, Mixpanel/Amplitude required)

• You actively use AI to move faster — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting.

• Sharp creative judgment: you know what good looks like and have moved metrics with it

• Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership

• This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco.

The base salary range for this role is $140,000 - $175,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US. At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.

• Whole-self care through wellness partnerships

• Hy

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