Growth Marketing Lead

About this role

ABOUT THE ROLE

We're a fast-growing AdTech and performance marketing company (50–100 people, headquartered in New York City) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. We're looking for a Growth Marketing Lead to join our team on-site in New York.

In this role, you'll sit at the intersection of strategy, data, and creative — owning high-impact client relationships, steering large paid media budgets, and collaborating cross-functionally with creatives and media buyers to drive scalable growth. This is primarily a client-facing and strategic position, but one that also digs into the tactical details when it matters.

WHAT YOU'LL DO

- Oversee annual media budgets of $5M–$50M across Meta, TikTok, and Google, driving efficient spend and account scalability

- Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs)

- Develop cohesive growth strategies that place creative at the center of paid advertising programs

- Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers

- Identify and execute optimizations to improve media efficiency — including funnel strategy, signal quality, offer testing, and measurement improvements

- Partner with forward-deployed creatives and media buyers to turn data insights into high-performing content and scaled campaigns

WHAT WE'RE LOOKING FOR

Must-haves:

- 4–8 years of paid media experience, with agency and/or consumer app background strongly preferred

- Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management

- Proven track record managing accounts with seven-figure annual media budgets ($1M+)

- Experience running paid media campaigns across Meta, TikTok, and Google

- Strong analytical skills — ability to translate performance data into strategic recommendations and actionable insights

- Experience developing and executing growth strategies that integrate creative performance with media buying

- Excellent presentation and communication skills; comfort crafting compelling decks and leading client-facing conversations

- Experience optimizing media efficiency through funnel strategy, offer testing, and measurement beyond standard dashboard metrics

Nice-to-haves:

- Deep understanding of mobile advertising measurement systems, including SKAN, AEM, and mobile measurement partners (MMPs)

- Experience managing multiple client accounts simultaneously in an agency environment

- Background in consumer app or mobile-first product growth marketing

COMPENSATION & BENEFITS

- Salary: $130,000 – $175,000 per year, depending on experience

- Visa sponsorship is not available for this role

LOCATION

This is a full-time, on-site role based in New York City, NY. Candidates must be willing and able to work in-office.

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