Growth Marketing Lead

About this role

ABOUT THE ROLE

We're a fast-growing AdTech company (50–100 people) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. Think of us as a creative intelligence layer for performance marketing — we make ads, and every ad teaches the next one.

As our Growth Marketing Lead, you'll sit at the intersection of strategy, media, and creative intelligence. You'll own high-impact client accounts, steer substantial media budgets, and work cross-functionally with forward-deployed creative teams and media buyers to drive efficient, scalable growth. This is a primarily client-facing and strategic role — but you're equally comfortable rolling up your sleeves and getting into the tactical weeds.

This role is based on-site in New York City. Visa sponsorship is not available.

WHAT YOU'LL DO

- Oversee annual media budgets ranging from $5M to $50M across Meta, TikTok, and Google — driving efficient spend and account scalability

- Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs)

- Develop cohesive growth strategies that place creative at the center of paid advertising programs

- Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers

- Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement frameworks

- Partner closely with on-site creatives and media buyers to turn performance insights into high-performing content and scaled campaigns

WHAT WE'RE LOOKING FOR

Required:

- 4–8 years of paid media experience; agency and/or consumer app background strongly preferred

- Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management

- Proven track record managing accounts with seven-figure+ annual media budgets ($1M+)

- Experience running paid media campaigns across Meta, TikTok, and Google

- Strong analytical skills — ability to translate performance data into strategic recommendations

- Experience developing growth strategies that tightly integrate creative performance with media buying

- Excellent presentation and communication skills; comfortable leading QBRs and executive stakeholder meetings

- Experience optimizing media efficiency beyond standard dashboard metrics (funnel strategy, offer testing, incrementality, etc.)

Nice to Have:

- Deep understanding of mobile advertising measurement systems including SKAN, AEM, and MMPs

- Experience working in agency environments managing multiple client accounts simultaneously

- Background in consumer app or mobile-first product growth marketing

COMPENSATION & BENEFITS

- Salary: $130,000 – $175,000 per year, depending on experience

- Opportunity to work with a high-growth team at the cutting edge of paid social and creative intelligence

- Collaborative, in-office environment in New York City

LOCATION

This is a fully on-site role based in New York City, NY. Candidates must be authorized to work in the United States — visa sponsorship is not available for this position.

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