Growth Marketing Associate

About this role

Habitat Health empowers older adults to experience more good days in their homes and communities. Through the Program of All-Inclusive Care for the Elderly (PACE), we provide comprehensive medical care along with support for daily needs such as meals, transportation, and in ‑ home assistance. We deliver coordinated clinical and social care in our centers and directly in participants’ homes, creating a fully integrated experience that brings peace of mind and a true sense of belonging. As we expand our scalable, affordable PACE model to meet the growing and complex needs of aging populations, our mission ‑ driven care teams continue to help participants live well on their own terms.

Habitat Health is supported by leading healthcare organizations and investors including New Enterprise Associates, Kaiser Permanente, and Town Hall Ventures. We are entering a period of significant growth and are looking for exceptional teammates to help us scale a better model of care for older adults. To learn more, visit www.habitathealth.com.

Role Scope : Habitat Health is at an important moment. We have a meaningful story to tell, strong local momentum, and an opportunity to help older adults and families discover a more connected way to receive care and support. We're looking for a Growth Marketing Associate who can help strengthen our brand presence, connect more people with our services, and bring our mission to life in ways that make a meaningful difference in the communities we serve.

The Growth Marketing Associate will help make Habitat Health easier to discover, understand, and trust by supporting campaign execution to reach older adults, caregivers, community organizations, and providers in California and planned future markets. 

This is a role for someone who enjoys a varied workday and wants to grow quickly, working across multiple marketing channels. The Marketing Associate will work directly with the Senior Manager, Marketing & Communications as a member of the Growth team collaborating with outreach & enrollment, center operations, clinical colleagues, and more. 

Core Responsibilities & Expectations for the Role

• Support new center launches by adapting approved marketing materials  

• Help create content calendars, development, and campaign execution across channels including direct mail, email, social media, community events, and more 

• Track and analyze key performance indicators (KPIs) to report marketing impact, use engagement results to identify practical opportunities for improvement 

• Create materials to enable outreach & enrollment teams, community organizations, and provider audiences to communicate clearly about Habitat Health and PACE 

• Support events through multi-channel campaign promotion, onsite logistics, follow-up communications, and recaps, working cross-functionally with center and central teams 

• Coordinate with approved vendors on printing, photography, video, translation, graphic design, and other production needs 

• Ensure creative assets, templates, project trackers, inventory, invoices, and shared resources are organized and current 

• Enable Habitat Health center teams to self-serve by maintaining updated collateral in canva and with print vendors 

• Submit and track regulated marketing material submissions through the Health Plan Management System (HPMS). 

Required Qualifications:

• Two to four years of experience in marketing, communications, content, digital marketing, or related field 

• Bachelor’s degree in marketing or related field preferred 

• Strong writing and proofreading skills, with the ability to make information clear and approachable for different audiences 

• Familiarity with major social-media platforms, email marketing, web and/or CMS tools, and basic campaign reporting 

• Strong organization, follow-through, and attention to detail across several simultaneous projects 

• Curiosity, sound judgment, and comfort learning new technology, including approved AI-enabled tools for research, drafting, organization, and production 

• A respectful, inclusive approach to working with older adults, caregivers, community organizations, providers, and colleagues from diverse backgrounds 

• Aligns with our purpose and our values, and is excited about living those out in daily practice

• Ability to thrive in a fast-paced, evolving environment with comfort navigating ambiguity, adapting quickly, and contributing to continuous improvement

• Strong learning and growth mindset, including seeking feedback, engaging in healthy debate and using data and curiosity to inform decisions.

• Acts with integrity and ownership, considering the broader organizational impact, doing the right thing, and following through to deliver results.

Nice to have:  

• Experience in healthcare, PACE, Medicare, Medi-Cal, or senior care services

• Experience with translation workflows, print production, compliance review, or marketing automation 

• Comfortable using Canva, Adobe Creative Cloud, Figma, or comparable design tools to create or edit marketing materials 

• Bilingual communication skills 

Essential Functions & Physical Requirements

The following statements describe the general nature of work and physical expectations common across roles at Habitat Health. Specific responsibilities may vary by position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Team members in this role may be expected to:

• Work in healthcare, administrative, community, or remote environments, depending on role needs.

• Communicate effectively with participants, caregivers, team members, and other stakeholders in person, by phone, and/or through electronic systems.

• Travel between work sites or community locations as needed.

• Follow safety procedures, infection control protocols, and use personal protective equipment (PPE) when required.

Compensation:

The anticipated base salary range for this positi

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