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Growth, Adoption
Claylabs
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About this role
ABOUT CLAY
Our mission is to help organizations turn any growth idea into reality.
We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers https://clayrun.notion.site/Wall-of-Love-b243f2b67607438b9fad99341e6b8d47 — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
In 2025, we raised a $100M Series C https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.htmlbacked by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
In 2026, we announced our second employee tender offer https://www.nytimes.com/2026/01/28/business/dealbook/clay-start-up-tender-offers.html in 9 months at a new $5B valuation. We also launched a community equity round https://www.clay.com/blog/community-equity-offering, for our customers, agency partners, and club members.
Some things to know about us:
- Our community http://community.clay.com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack.
- Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
- All employees can work for free with world-class coaches who specialize in creativity, management, and more.
- Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf.
- Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press.
Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page!
GROWTH, ADOPTION @ CLAY
We're hiring someone whose obsession is product adoption — using lifecycle channels and programs to get Clay's users into new products, faster.
You'll own our lifecycle motion end-to-end — email and in-app — and point it at a single goal: driving adoption of new products at Clay. That happens two ways. Directly, through product launches and PLG programmatic plays that get users to try and stick with new features. And indirectly, by promoting the programs designed to deepen adoption — ecosystem cohorts, workshops, and livestreams that turn users into power users.
You'll also build the infrastructure that makes this scale — automating the transactional and one-off sends that eat hours today, and standing up a single dashboard where any team can see how their campaign drove adoption.
If you think in conversion and adoption rather than sends, like building systems as much as running campaigns, and want to own whether a new product actually lands, this is the role.
WHAT YOU'LL DO
Own lifecycle channels end-to-end
Own the one-off email and in-app communications that drive product and program adoption — product launches, events, workshops, and dinners — keeping the Clay voice consistent across every send.
Partner with GTM Ecosystem and Product Marketing on PLG efforts: cohorts, product launches, and trigger-based product campaigns.
Run experimentation to lift conversion toward product activation — whether that's driving users to activate directly from a channel, or boosting registration for programs (cohorts, workshops, livestreams) that lead to adoption. For example, testing two emails against a small audience, then blasting the winner to the larger list.
Build the systems that make it scale
Build an easier way to automate the one-off emails that have to go out for launches, events, dinners, and workshops.
Partner with Growth Product and PMM to build automated campaigns that improve our product-led growth funnel.
Measure everything
Learn what metrics each channel cares about (email and in-app) and build the reporting around them.
Help maintain and grow our marketable email audience — building re-opt-in flows and segmenting the audience into lists — and analyze what drives channel fatigue to keep our comms healthy.
Run air traffic control
Own the roadmap for what comms go out across Clay — coordinating with PMM on launches, Growth Product on funnel optimization, and GTM Ecosystem on cohorts.
Think systematically about audiences: who should receive which communication for a given campaign (e.g. registered vs. non-registered contacts for an event).
Improve the guardrails that protect the business — unsubscribe rules and other guardrails that keep us from sending comms that do more harm than good.
Own the number
Be instrumental in driving adoption of new products at Clay — directly through product launches and PLG programmatic plays, and indirectly by promoting the programs designed to increase adoption (like ecosystem cohorts).
Carry a product adoption goal measured in activation and usage of new products — and own the lifecycle programs that move the number.
Work in lockstep with Growth, Product, Brand, and Data Science so the feedback loop stays tight and the whole motion gets sharper over time.
WHAT YOU'LL BRING
Lifecycle marketing experience. You've ow
Salary insight
The midpoint of this range ($165k) is about 18% below the median disclosed salary for San Francisco roles listed on ForgeApply ($200k across 8,599 jobs).
See full Marketing salary data for San Francisco →
Based on live postings with disclosed pay on ForgeApply; refreshed daily. Not an estimate of this employer's offer.
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