Group Director, Strategy (Intelligent Activation & Growth - Adobe)

About this role

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

THE ROLE:

We are seeking a visionary and market-experienced Group Director, Strategy (Intelligent Activation & Growth) to join DEPT®'s growing Adobe practice in North America. This is an executive-level consulting role at the top of our Intelligent Activation & Growth pillar — the practice within DEPT® that turns customer data into measurable commercial outcomes through journey orchestration, lifecycle marketing, and personalization at scale for both B2C and B2B customers. You will operate as the most senior client-facing advisor on our most complex Adobe transformation engagements, bringing authoritative expertise across Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Real-Time Customer Data Platform (RT-CDP), Customer Journey Analytics (CJA), Adobe Target, Marketo and Adobe Campaign. You will architect the data and activation strategies that make enterprise personalization programs real — not just the vision, but the operating model, the schema design decisions, the journey logic, and the KPI frameworks that prove value to the C-suite.

The clients you will serve are enterprise organizations — global retailers, financial institutions, healthcare systems, media companies, and consumer brands — who have invested heavily in the Adobe ecosystem and are struggling to extract the full value of that investment. They come to DEPT® with fragmented customer data siloed across CRMs, CDPs, and data warehouses; marketing teams running batch-and-blast campaigns with no ability to act on real-time signals; and experience teams that cannot personalize at scale because the data foundation is not ready to support it. You will lead the engagements that solve those problems: architecting multi-year transformation roadmaps, designing AEP data models and XDM schema strategies, defining audience segmentation approaches in RT-CDP, mapping cross-channel journeys in AJO, nurture campaigns in Marketo and building the target operating models that help marketing and technology organizations work together effectively. Your deliverables will range from executive strategy decks and data architecture blueprints to channel-specific activation playbooks and KPI measurement frameworks presented directly to CMOs, CDOs, and CTOs.

WHAT YOU'LL DO:

• Lead Executive Advisory Engagements: Own the client relationship and strategic direction on large-scale Adobe transformation programs, advising C-suite stakeholders — CMOs, CDOs, and CTOs — on how to evolve their customer data and activation capabilities over a 3–5 year horizon, from current-state assessment through target operating model design and multi-year roadmap delivery.

• Architect Activation and Data Strategies: Design the data and journey infrastructure that enables enterprise personalization at scale — including AEP schema and XDM data model guidance, RT-CDP audience segmentation strategy, AJO journey orchestration design, and cross-channel activation frameworks that connect email, push, SMS, web, and paid media into coherent customer lifecycle programs.

• Shape Practice Methodology and Intellectual Capital: Develop the frameworks, toolkits, and point-of-view content that define how DEPT® approaches Intelligent Activation engagements — including repeatable assessment methodologies, maturity models for customer data activation, and thought leadership content (white papers, conference presentations, client workshop curricula) that establish DEPT®'s authority in this market.

• Drive Pre-Sales and Proposal Development: Partner with DEPT® account and growth teams on strategic pursuits, leading discovery conversations with enterprise prospects, scoping complex multi-phase engagements, and authoring the technical and strategic sections of proposals and statements of work for programs that span AEP implementation, journey orchestration, and ongoing optimization retainers.

• Mentor and Develop the Pillar Team: Serve as the technical and strategic mentor for consultants at Levels 1–3 within the Intelligent Activation & Growth pillar — conducting structured knowledge-sharing sessions, reviewing client deliverables, guiding career development conversations, and actively participating in hiring decisions to build the bench of talent the practice needs to scale.

WHAT YOU’LL BRING:

• Lead Executive Advisory Engagements: Own the client relationship and strategic direction on large-scale Adobe transformation programs, advising C-suite stakeholders — CMOs, CDOs, and CTOs — on how to evolve their customer data and activation capabilities over a 3–5 year horizon, from current-state assessment through target operating model design and multi-year roadmap delivery.

• Architect Activation and Data Strategies: Design the data and journey infrastructure that enables enterprise personalization at scale — including AEP schema and XDM data model guidance, RT-CDP audience segmentation strategy, AJO journey orchestration design, and cross-channel activation frameworks that connect email, push, SMS, web, and paid media into coherent customer lifecycle programs.

• Shape Practice Methodology and Intellectual Capital: Develop the frameworks, toolkits, and point-of-view content that define how DEPT® approaches Intelligent Activation engagements — including repeatable

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