Go-To-Market Engineer

About this role

Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

About the team:

Formic's Marketing team is the growth engine behind our commercial expansion. We move fast, experiment boldly, and build systems that scale. We work in close lockstep with Sales, RevOps, and Leadership to generate pipeline, sharpen our message, and get in front of the right manufacturers at the right time. This team is small, high-impact, and driven - and we're looking for someone who can match that energy.

About the role:

As our Go-To-Market Engineer (GTM Engineer), you are the technical backbone of everything we build and ship in marketing. You own the systems, the stack, and the infrastructure that power our campaigns - and you bring the creative instincts to help shape what those campaigns should be in the first place.

You will architect and deploy multi-channel outbound systems, build and manage AI-powered workflows, produce campaign assets, and enable everything for measurement. You will be a key driver in our goal to aggressively scale our qualified lead volume this year.

You thrive at the intersection of technical precision and creative ambition. You are as comfortable setting up a new sequence in Apollo or Instantly as you are brainstorming a concept for a HeyGen video campaign or wiring up a custom Claude workflow to personalize outreach at scale.

In this role you will:

• Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow

• Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale

• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels

• Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable

• Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data

• Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions

• Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance

• Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution

• Support A/B testing frameworks, analyze results, and translate findings into actionable iteration

• Maintain data quality and integrity across all marketing and sales platforms

• Act as an internal subject-matter expert on AI-driven GTM systems

What makes you a great fit:

• 3+ years of experience in GTM Engineering, Marketing Operations or a similar technical role

• Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment

• Experience using AI tools - including Claude, OpenAI or similar LLMs - to automate, personalize, or accelerate GTM workflows

• Strong analytical mindset: you design experiments, analyze results, and measure what matters, using data to make decisions, not justify them

• Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution

• Ability to manage multiple projects simultaneously in a fast-moving environment with shifting priorities

• Comfortable operating in a hands-on, high-ownership role where you are often building from scratch

• Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders

• Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science or similar field - or equivalent experience

Our Total Rewards:

At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:

• Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors

• Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles

• Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available

• Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid

• Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most

• Paid Parental Leave Program: Up to 12 weeks of paid parental leave

• Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan

• Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup

• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses

• Flexible Time Off: Take the time you need, wh

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