Global Product Manager – Coronary (Downstream Marketing)

About this role

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: • Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.”

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity We are seeking a  Global Product Manager – Coronary (Downstream Marketing) to join the  Global Strategic Marketing  team within our Vascular business, based in Santa Clara, CA. 

This is a fully onsite, individual contributor role. 

Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease. As a global leader and trusted partner in cardiovascular medical technologies, Abbott’s Vascular business is dedicated to advancing care for people impacted by cardiovascular disease. We develop and deliver life-changing, minimally invasive technologies that empower clinicians to navigate complex cases with greater insight, intuition, and innovation. 

This individual will be responsible for managing two strategic categories in the Coronary franchise .

What You’ll Work On The Global Product Manager will manage a portfolio of products for our Coronary franchise within Vascular, including the Orbital Atherectomy Device as well as the Coronary Dilatation Catheters (CDC) and accessories. This position plays a key role in shaping how Abbott shows up globally in the highly competitive coronary space. You'll drive impactful programs that help physicians deliver better patient outcomes and make a difference in people's lives around the world. If you're looking to lead with purpose, execute with excellence, and grow in a high-performance team, this is your opportunity.

Position Accountability and Scope 

1.Strategic & Tactical Execution  • Own and execute global downstream marketing strategies to drive Vessel Closure adoption and usage worldwide. 

• Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott’s technologies in competitive markets. 

• Coordinate with Advertising & Promotion and Clinical Affairs teams to ensure compliant, evidence-based claims and robust messaging strategies. 

• Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts. 

• Plan and execute multi-channel marketing programs and campaigns on digital platforms. 

2.Life Cycle Management  • Lead product lifecycle initiatives, including analyzing product performance, manage improvements, and shepherd the product throughout its lifecycle from launch to sunsetting. 

• Partner cross-functionally to ensure LCM plans are on-track and flawlessly executed. 

• Collaborate with cross-functional teams to proactively identify product candidates for life cycle management and develop robust business cases to support strategic decision-making and execution. 

3.Global Commercial Support  • Collaborate closely with regional marketing teams to ensure global alignment on strategies, messaging, and tools. 

• Support field sales with sales enablement tools, training content, customer-facing assets, and key conference deliverables. 

• Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly. 

• Participate in and support regional meetings and tradeshows to drive customer adoption. 

4.KOL Engagement & Market Interaction and insights gathering  • Organize and participate in field visits, customer meetings, and physician advisory boards. 

• Partner with Key Opinion Leaders (KOL) to gather insights and advocate for product adoption. 

• Support international congresses and symposia with messaging, logistics, and build relationships with key opinion leaders (KOL) to drive customer engagement. 

• Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer. 

5.Demand Planning & Forecast Alignment  • Partner with Demand Planning to build accurate sales forecasts aligned with product trends. 

• Provide ongoing input to regional teams to optimize inventory and production planning. 

  6.Budget Management  • Own and manage the marketing budget for your portfolios, ensuring strategic allocation and ROI tracking. 

• Monitor marketing spend, reconcile vendor invoices, and track campaign effectiveness using relevant KPIs.

EDUCATION AND EXPERIENCE YOU’LL BRING • Bachelors Degree in Business Administration, Marketing, Science, Engineering, Program Management or equivalent OR An equivalent combination of education and work experience

• Masters Degree

• MBA preferred

• Minimum 5 years- Progressively more responsible business experience in a class III medical device company or e

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