Global Marketing Operations Director

About this role

MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development.

Global Marketing Operations Director

We're looking for an experienced demand generation focused marketing operations leader who is equally comfortable developing long-term operational strategy as they are rolling up their sleeves to solve day-to-day execution challenges. This is a highly visible role responsible for the systems, processes, reporting, analytics, and operational infrastructure that enable our global marketing organization to execute at scale.

You'll act as both a strategic partner to and an extension of the Demand Generation team, taking ownership of the operational execution behind global demand generation programs. From campaign operations and marketing automation to reporting, analytics, and lead management, you'll work closely with Product Marketing, Field Marketing, SDRs, Sales Operations, Revenue Operations, Finance, and Executive Leadership to drive pipeline growth and optimize marketing's contribution to revenue.

This role combines strategic leadership with hands-on execution. You'll own our marketing technology ecosystem, vendor relationships, campaign operations, lead management processes, reporting infrastructure, marketing budget operations, and data quality while continuously improving how marketing operates across the company.

Reporting to the VP of Revenue Marketing, you'll help build the operational foundation that supports MariaDB's next stage of growth.

Responsibilities:

Build and Scale Marketing Operations

• Own the global marketing operations strategy, processes, and infrastructure.

• Design scalable operational workflows that improve speed, efficiency, and execution across the marketing organization.

• Continuously identify opportunities to simplify processes, automate manual work, and improve operational excellence.

• Develop documentation, governance, and best practices for the global marketing organization.

Own the Marketing Technology Stack

Be the owner and administrator for the marketing technology ecosystem, including platforms such as:

• Marketo

• Salesforce

• Clay

• Qualified

• Monday.com

• Zoom Webinar

• ON24 (or webinar platforms)

• Demandbase / 6sense (if applicable)

• N8N and AI workflow automation

• Additional technologies introduced into the stack

Responsibilities include:

• Platform administration

• Integrations

• Vendor management

• Security and user management

• System optimization

• New technology evaluations

• AI automation initiatives

You'll ensure our technology ecosystem is scalable, integrated, and supports the evolving needs of the business.

Drive Global Campaign Operations

Partner with Demand Generation, Field Marketing, Product Marketing, and regional marketing teams to operationalize campaigns from planning through execution.

Responsibilities include:

• Campaign setup and execution

• Lead lifecycle management

• Database segmentation

• Email operations

• Webinar operations

• Landing pages

• Routing and workflows

• Campaign QA

• UTM governance

• Attribution

• Program measurement

You'll establish repeatable operational processes that allow marketing to execute consistently across regions and programs.

Own Marketing Analytics and Executive Reporting

Develop the reporting infrastructure that enables leadership to understand marketing performance.

You'll own:

• Marketing KPI dashboards

• Pipeline reporting

• Funnel analytics

• Campaign performance

• Marketing sourced pipeline

• Marketing influenced revenue

• Forecasting

• Executive dashboards

• Budget reporting

• ROI analysis

You'll turn complex data into actionable insights that improve decision making across the organization.

Lead Management & Sales Alignment

Partner closely with Sales Operations and Revenue Operations to optimize the entire lead lifecycle.

Responsibilities include:

• Lead scoring

• Lead routing

• SLA management

• Attribution models

• Salesforce data quality

• Lifecycle definitions

• Campaign influence

• Sales handoff processes

• Marketing and Sales reporting alignment

You'll ensure marketing and sales operate from a single source of truth.

Marketing Budget & Vendor Management

Partner with Marketing Leadership and Finance to manage operational budgets and vendor relationships.

Responsibilities include:

• Marketing budget tracking

• Purchase order management

• Vendor negotiations

• Contract management

• Invoice tracking

• Technology renewals

• Agency management

• Operational forecasting

You'll ensure marketing investments are managed efficiently and measured against business outcomes.

Data Governance & Operational Excellence

Maintain the health of the marketing database and ensure high-quality reporting.

Responsibilities include:

• Database health

• Data normalization

• Compliance

• Data enrichment

• Duplicate management

• Field governance

• Documentation

• Process audits

• Operational quality assurance

You'll establish marketing data as a trusted business asset.

Lead and Develop the Function

As the marketing organization grows, you'll help build and lead the Marketing Operations function.

You'll:

•

• Manage external agencies and operational vendors

• Mentor future Marketing Operations team members

• Establish operational standards

• Drive cross-functional alignment

• Champion a culture of operational excellence and continuous improvement

Qualifications

• 8+ years of Marketing Operations, Revenue Operations, or

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