General Manager, Partner Growth

About this role

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

General Manager, Partner Growth

THE ROLE ​

• Reporting to the General Manager, Channel Partnerships, the General Manager, Partner Growth is responsible for developing new partnerships across The Trade Desk’s ISV, MSP, and VAR businesses. Working within the overall Channel Partnerships vision and strategy, this leader will build and convert a clear quarterly and annual pipeline of new partnership opportunities, from initial engagement through agreement and launch. ​

• This is a senior individual contributor and highly external role. The successful candidate will identify prospective partners, build executive relationships, develop the commercial strategy for each opportunity, and lead complex discussions through close. The role will work closely with Business Development and Client Services leadership, using those teams as appropriate to evaluate, launch, and transition new partnerships. As Channel Partnerships explores expanding into new portfolio areas, this role will play a key function in those early discussions. ​

• This is a new role with significant visibility and impact. The right leader will bring a modern SaaS new business mindset, experience developing partnerships across ISV, MSP, VAR, indirect, or partner-led businesses, and the ability to work effectively across Business Development, Client Services, Product, Revenue Operations, Finance, Legal, and partner leadership teams. This is a revenue role and goals will be tied to media spend growth. The role is based in New York City and requires travel of up to 30%. ​

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KEY RESPONSIBILITIES ​

• Build the Partnership Pipeline: Develop and manage a clear quarterly and annual pipeline of new ISV, MSP, and VAR partnership opportunities. ​

• Originate New Business: Identify and engage prospective partners that can expand The Trade Desk’s reach and cr eate meaningful incremental revenue. ​

• Lead Opportunities Through Close: Own new partnership opportunities from initial engagement through commercial agreement, launch, and transition. ​

• Develop Commercial Strategies: Define the value proposition, commercial approach, executive engagement plan, and path to close for each priority opportunity. ​

• Build Executive Relationships: Develop trusted relationships with senior leaders at prospective partners and lead external discussions throughout the process. ​

• Accelerate Pipeline Conversion: Maintain clear milestones, next steps, internal actions, and accountability across active partnership pursuits. ​

• Partner Across the Organization: Work with Business Development, Client Services, Product, Finance, Legal, and Revenue Operations to advance and launch new partnerships.

QUALIFICATIONS ​

• 15+ years of experience across SaaS, enterprise technology, platform businesses, business development, partnerships, indirect sales, consulting, or related domains. ​

• Adtech or martech experience is required, with high value placed on bringing a network of relationships. ​

• Significant experience developing and closing partnerships across ISV, MSP, VAR, indirect, marketplace, alliance, or partner-led businesses. ​

• Proven success building new business pipelines and converting complex partnership opportunities into signed agreements and launched relationships. ​

• Experience partnering deeply across Business Development, Client Services, Sales Operations, Product, Revenue Operations, Finance, and Legal. ​

• Demonstrated ability to originate opportunities, develop commercial strategies, negotiate agreements, and lead partnerships through close. ​

• Strong executive stakeholder management experience, both internally and externally. ​

• Ability to work through ambiguity and accelerate momentum across commercial cycles. ​

• Must be based in New York City and willing to travel up to 30%. ​

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WHAT YOU’LL BRING ​

• A strong new business mindset and a proven ability to identify, develop, and close new partnerships. ​

• Experience building and converting a meaningful pipeline across channel, indirect, marketplace, or platform businesses – e.g., VARs, GSIs, ISVs, MSPs. ​

• The ability to translate the larger Channel Partnerships vision and strategy into a clear quarterly and annual partnership pipeline. ​

• Strong grasp of different value creation motions in adtech and the roles of various stakeholders (e.g., agency, intermediaries, DSPs, SSPs, data providers, etc.). ​

• A good understanding of the growing ecosystem of AI-first adtech companies and a POV on how a DSP can help them scale. ​

• Strong commercial judgment paired with disciplined opportunity management to consider value propositions, commercial approaches, executive engagement plans, and paths to close. ​

• A practical, hands-on style to remain directly involved from initial outreach through launch. ​

• The ability to work effectively with Business Development and Client Services without owning those teams or portfolios.

Who you are:

The Trade Desk does not accept unsolicited res

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