FreeWheel Commercial Marketing Manager (Buyer Cloud)

About this role

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we are making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

FreeWheel is seeking a Commercial Marketing Manager to lead sales enablement for Buyer Cloud, FreeWheel’s advanced enterprise buying platform. This role will serve as the marketing lead for Buyer Cloud as a DSP, developing differentiated positioning, compelling narratives, and impactful content that drive awareness, adoption, and growth among independent and political agencies as well as data and tech partners.

The ideal candidate is equal parts marketer, storyteller, strategist, and business partner. They will translate product capabilities, market trends, customer insights, and competitive intelligence into clear value propositions, sales tools, thought leadership, and integrated go-to-market programs that help our commercial teams win in the market. Job Description Responsibilities: • Differentiate Buyer Cloud from traditional DSPs and alternative buying platforms by articulating its unique advantages in transparency, control, customization, and premium supply access.   

• Build and   maintain   Buyer Cloud sales materials, including pitch decks, one-sheets, case studies, training materials, and executive presentations.  

• Create   vertical -specific narratives for   various client segments  

• Partner   cross-functionally   to ensure commercial teams are equipped with current and   compelling Buyer Cloud narratives.  

• Work across   thought leadership content, blogs, reports, customer stories, newsletters, and campaign assets that strengthen Buyer Cloud's market presence.  

• Translate complex industry topics , i ncluding CTV, programmatic advertising, transparency,   identity   and AI   into clear, buyer-focused content.  

• Support product launches, industry events, and marketing campaigns through strategic   content development.  

• Monitor industry trends, competitive developments, buyer needs, and market opportunities.  

• Partner with research, insights, and product teams to uncover compelling data and customer proof points.  

• Transform research findings and platform insights into actionable content that supports both sales conversations and industry thought leadership.  

• Collaborate on   launch plans and adoption strategies for new Buyer Cloud capabilities and   initiatives.  

• Partner   closely with Product Marketing, Sales, Partnerships, Events, Communications, and Marketing teams for consistent messaging both internally and externally  

Qualifications  

Required  

• 5+   years of experience in product marketing, sales marketing, B2B marketing, sales enablement, or related fields.  

• Experience   in   Adtech , preferably marketing a DSP .  

• Clear   understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and trading desks.  

• Strong written, verbal, and presentation skills with the ability to simplify complex concepts.  

• Demonstrated success developing sales enablement materials, positioning, and go-to-market strategies.  

• Experience partnering with senior stakeholders across sales, product, and marketing organizations.  

• Strong project management skills with the ability to manage multiple priorities   simultaneously.  

• Team oriented with a growth mindset and the ability to collaborate well cross functionally   

• A passion for advertising and media – and where it is going next in the AI era  

Preferred  

• Experience working   in   CTV, programmatic buying, audience solutions, retail media, identity, measurement, or media activation platforms.  

• Familiarity with agency buying workflows and the evolving programmatic advertising landscape.  

• Experience   leveraging   research, customer insights, and market intelligence to inform strategic marketing decisions.  

Employees at all levels are expected to: • Understand our Operating Principles; make them the guidelines for how you do your job. • Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. • Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. • Win as a team make big things happen by working together and being open to new ideas. • Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. • Drive results and growth. • Support a culture of inclusion in how you work and lead. • Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills Collaboration, Co

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