Franchise Business Advisor

About this role

Job Family Group: Retail Group Job Description: The Franchise Business Advisor (FBA) – East of Rockies supports the growth and scale of the   ampm   franchise network across East of Rockies markets , with a strong emphasis on   new store openings, early-life performance, and scalable operating excellence . This role serves as a trusted business advisor to Franchisees and Dealers, enabling profitable expansion by providing   end ‑ to ‑ end   convenience retail consultation across   merchandising, business/financial performance,   store   operations   and food service and food safety   to improve total site profitability.  

As a front-line advisor   within a growing market , the FBA plays a critical role in translating the   ampm   franchise offer into consistent, high-performing execution—partnering closely with Franchisees to launch, stabilize, and   optimize   new sites. The role relies heavily on   strong influencing,   sales skill , and change leadership   to drive adoption of programs, standards, and new ways of working. FBAs are expected to spend approximately   80% of their time in-market   across assigned   EoR   territories, supporting site openings and post-open performanc e and   stabilization .    

Key Responsibilities • Serve as the  primary field advisor for new and expanding   ampm   Franchisees  across East of Rockies markets, owning the Franchisee relationship from   pre ‑ open   through   ramp ‑ up , to steady state.   

• Provide upfront and ongoing support for  new store openings , including coordination with internal teams and external service providers, vendor onboarding, recommended layouts, planograms, pricing,   back-office   setup, and   franchise certification .  

• Support Franchisees   through   early ‑ life   performance stabilization, ensuring rapid onboarding to   ampm   standards, programs, and systems.   

• Deliver business consulting to improve  sales growth, margin, and profitability ,  identifying  business gaps and partnering with Franchisees on actionable improvement plans.  

• Develop strong acumen in bp's internal tools and resources and leverage data to support decisions (Salesforce, Power BI, etc.)  

• Influence Franchisees to adopt   company promotions, and marketing concepts  aligned to expansion  objectives  and local market dynamics.  

• Advise on   competitive pricing strategies that balance profitability, market share growth, customer value, and franchise agreement obligations.  

• Evaluate and consult on  Category Management and General Merchandising execution  to drive  a consistent , scalable customer experience across new and existing  EoR  sites.  

• Support execution of food service programs, safety standards, and operational requirements across expanding franchise locations  

• Certify all decisions are evaluated through the lens of the customer, contract compliance, and   long ‑ term   brand health.  

• Act as a  single point of contact for marketing field support , managing Franchisee demands while  maintaining  focus on scalable growth priorities.  

• Influence, mentor, and negotiate with Franchisees to achieve mutually beneficial outcomes, adapting approach based on Franchisee motivations and business maturity.  

• Serve as a  frontline sales  and change agent, gaining agreement and execution of both existing and  new programs  critical to franchise expansion.  

• Develop   strong partnerships with the branded marketer sales team to maximize growth opportunities.  

Job Requirements • Bachelor’s Degree or equivalent work experience   required    

• Minimum 5 years relevant business experience in marketing, retail,   franchise,   and/or sales.  

• Excellent sales,   influencing   and oral communication skills.  

• Strong leadership skills, with proven ability to lead, mentor,   develop   and empower to deliver outstanding performance.  

• Resourceful application of Microsoft Office products (Excel, Outlook, Word, PowerPoint)   and CRM tools (Salesforce) .  

• Sound business planning and financial understanding with the proven   track record   of interpreting and analyzing financial information from performance reports and financial statements.  

• Flexibility to travel beyond metro during   initial   site growth phase.  

Working structure

This role is 70% field base within convenience state hour and 30% working at home.

Why join us

At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!   We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement: Up to 10% travel should be expected with this role Relocation Assistance: This role is not eligible for relocation Remote Type: This position is fully remote Skills: Agility core practices, Agility core practices, Agreements and negotiations, Analytical Thinking, Business Acumen, Business process improvement, Commercial Acumen, Communication, Conflict Management, Continuous Improvement, Continuous Learning, Creativity and Innovation, customer and competitor understanding, Customer centric thinking, Customer data knowledge, Data Analysis, Data visualization and interpretation, Decision Making, Digital Collaboration, Digital Fluency, Industry knowledge and advocacy, Integrated pricing, Leading transformation, market

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