Founding Marketer

About this role

ABOUT THE ROLE

This is a founding marketing hire at an early-stage, Y Combinator-backed consumer hardware company building a wearable device in the emotional intelligence space — think of it as a fitness tracker, but for your emotions. The company is approaching its consumer launch and is looking for a scrappy, ownership-driven marketer to build the brand from the ground up.

You'll be the first dedicated marketing person on the team, with full end-to-end ownership across brand, social, community, and go-to-market. As the company scales, this role is expected to grow into leading the marketing organization.

WHAT YOU'LL DO

- Own all marketing end-to-end as the first marketing hire — brand identity, social presence, communications, and consumer launch strategy

- Build and grow the brand's social media presence and community ahead of and through consumer launch

- Develop and execute influencer and creator partnership programs to drive awareness and adoption at scale

- Lead go-to-market planning and execution for the wearable device launch

- Establish the foundations of a marketing org — processes, playbooks, and eventually a team — as the company grows

WHAT WE'RE LOOKING FOR

Required:

- 2–3+ years of hands-on marketing experience with a strong track record in consumer hardware wearables — end-to-end ownership of brand, social, communications, and product launch

- Deep expertise in social media and community management for consumer brands

- Demonstrated experience building influencer and creator partnerships and scaling communities

- Proven ability (or clear readiness) to lead and scale a marketing org from a founding stage, including org design and people leadership over time

- Hands-on, scrappy operator mentality — comfortable with a lean team and limited resources

- Strong consumer taste and intuition for what resonates with audiences

- Based in the San Francisco Bay Area and able to work on-site in San Francisco

Nice to Have:

- Background at consumer-focused hardware or lifestyle brand companies

- Experience in the wearables, health, wellness, or personal development categories

Not a Fit:

- Purely B2B marketing backgrounds

- Candidates who require a large team or significant budget to execute

- Tech/SaaS or fintech marketing backgrounds without consumer social experience

COMPENSATION & BENEFITS

- Salary: $80,000 – $125,000 USD annually

- Equity: Meaningful founding-stage equity

- Visa: No new visa sponsorship — H-1B transfers only

LOCATION

On-site in San Francisco, CA. Candidates must be based in the San Francisco Bay Area.

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