Founding GTM

About this role

We’re building the central node for agentic commerce - the data infrastructure that helps retailers and brands make their products understandable, discoverable, and recommended by AI.

This is a founding go-to-market role. You’ll be our first GTM operator, responsible for building the commercial function from the ground up while closing our first wave of retail and brand customers.

You’ll own pipeline generation, deal execution, and early GTM strategy across e-commerce brands, omnichannel retailers, marketplaces, and commerce infrastructure companies. This is not a traditional sales role. You’ll be selling, learning, building the playbook, and shaping the company at the same time.

You’ll work directly with the founders in San Francisco to define our ICP, sharpen our messaging, create our sales process, design pricing and pilot structures, and turn customer feedback into product direction. High autonomy, high intensity, high ownership.

WHAT YOU’LL OWN

PIPELINE GENERATION

Build and execute ABM campaigns targeting e-commerce brands, retailers, marketplaces, and commerce infrastructure companies

Generate your own pipeline through outbound, creative prospecting, events, partner channels, and founder-led campaigns

Sell into Heads of E-commerce, digital, growth, merchandising, marketing, product, and innovation teams

Test and iterate on messaging, channels, personas, and outbound sequences to find what resonates with retail and brand buyers

Own conference strategy: pre-event outreach, on-site engagement, and post-event conversion

DEAL EXECUTION

Own the full sales cycle: prospect, qualify, demo, negotiate, and close

Sell technical infrastructure to commercial, product, and technical buyers at retailers and brands

Help customers understand how AI discovery, AI search, and agentic commerce will change product discovery and conversion

GTM STRATEGY

Work closely with product and engineering to turn customer conversations into product insight

Help establish the repeatable motions that will scale with the company

YOU’RE A FIT IF

You have 5-10 years of sales experience, with meaningful experience selling to e-commerce brands, retailers, or marketplaces

You have a track record of closing deals with Heads of E-commerce, digital, growth, merchandising, marketing, or product leaders

You have sold technical, platform, API, data infrastructure, martech, commerce, or developer-oriented products

You can generate your own pipeline through outbound, ABM, events, or creative prospecting

You are comfortable in 0-to-1 environments where the playbook does not exist yet

You are technically credible and can sell across commercial, product, data, and engineering stakeholders

You are deeply curious about AI, commerce, and how people discover and buy products

You are based in, or willing to relocate to, San Francisco

NICE TO HAVE

Experience as an early GTM hire at a high-growth startup

Experience at a Series A-B company, commerce infrastructure company, AI-native company, martech company, or developer-focused company

COMPENSATION

Base salary: $130k-$150k

Target variable compensation: approximately $160k

Equity: Competitive

HOW WE WORK

We are a small, high-trust, high-intensity founding team. We work in person from North Beach, San Francisco. We debate ideas openly, decide quickly, and ship constantly.

This is an in-office role.

We sponsor visas for candidates from Australia or New Zealand.

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