Field Sales Associate - Military Segment (Mid-Atlantic US)

About this role

Join us as we empower the world to work out, creating healthier lives together.

At Life Fitness / Hammer Strength , we’re not just building equipment—we’re shaping the future of fitness and inspiring healthier lives around the world. As the global leader in commercial fitness equipment, we design and manufacture innovative, high-performance solutions that power workouts everywhere.

We’re looking for a motivated early-career professional to join our team as a Field Sales Associate supporting our U.S. Military segment.

This is a remote, field-based role, with an expectation of being on the road and in front of customers 3+ days per week across the East Coast, with a primary focus on the DC–Northern Virginia to Norfolk corridor. Candidates based in DC, Northern Virginia, or Norfolk are strongly preferred, given the territory alignment.

The position offers hands-on sales training and mentorship, with meaningful engagement across military installations and partners. It aligns closely with our core values—putting customers first, collaborating as one team, and driving innovation in fitness.

Compensation & Perks • Uncapped Earning Potential: Competitive Base + Monthly Incentives

• Fully Equipped: Travel reimbursement, and company card

• Total Rewards: Full health benefits and 401(k) match

• Culture First: A fitness-forward, growth-focused environment

As our Field Sales Associate, you will: • Support sales efforts across military installations and partners within the DC–Norfolk corridor and broader East Coast military network

• Navigate structured purchasing and procurement processes with guidance from the team

• Build and maintain relationships with key stakeholders across multiple installations

• Support opportunities tied to facility upgrades, refresh cycles, and new builds

• Maintain strong organization and documentation across sales opportunities

• Consistently follow up to manage relationships and foster long-term customer connections

What Life Fitness / Hammer Strength is looking for in our Field Sales Associate: • 1-2 years of experience in sales or customer-facing roles (preferred)

• Strong organization, attention to detail, and follow-through

• Interest in long-term career development within government, military, or structured selling environments

• Ability to manage longer timelines and multiple stakeholders

• Based within or willing to travel consistently throughout the DC–Norfolk corridor

• Prior military service, federal agency experience, or familiarity with secure, highly structured environments (strongly preferred)

• Comfortable complying with security protocols, background checks, and base access requirements

• Ability to operate professionally within established chain-of-command structures

Travel Expectations: This field-based role requires frequent travel, with candidates spending much of every other week on the road. During the first year, travel will primarily involve driving throughout the Mid-Atlantic region to build familiarity with the territory. As the role develops, travel will shift increasingly toward air travel and multi-day trips. Travel is typically planned in advance, providing flexibility and autonomy in managing travel schedules.

We welcome transitioning service members and veterans. The skills required for this role align closely with individuals from the following occupational specialties: • Army / USMC: 79R, 79T, 92Y, 92A, 42A, 8411, 3043, 0111

• Air Force: 8R000, 2G0X1, 3F5X1

• Navy: LS, NC, PS

Candidates from all occupational specialties with strong organizational and relationship-building skills are encouraged to apply.

#MOS79R #MOS79T #MOS92Y #MOS92A #MOS42A #MOS8411 #MOS3043 #MOS0111 #AFSC8R000 #AFSC2G0X1 #AFSC3F5X1 #NavyLS #NavyNC #NavyPS

#LI-REMOTE

At Life Fitness / Hammer Strength,  we think customer first ,  play as one team , and  raise the bar on fitness innovation —in the gym and in every corner of our facilities. We  persevere and get it done , with a clear purpose to  inspire each other to live healthier lives . If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.  

Want to take the next step in your career?   Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.  

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $47,500 - $64,800 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Washington, DC and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.This position is eligible to receive a mobile allowance to offset the costs of using a perso

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