Field Marketing Manager- Reagents & Assays – US Region

About this role

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

 We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description About the Role Field Marketing , Reagents & Assays (US Region) owns the commercial success, adoption, and growth of the Reagents & Assays portfolio in the United States. This role is accountable for effective regional go‑to‑market execution that drives demand, accelerates funnel velocity, and delivers revenue performance across both research and clinical customer segments.

This is a highly cross‑functional, execution‑oriented role working closely with Growth Marketing, Regional Sales, Field Applications, Global Product Management, Pricing, and E‑Commerce teams. The Product Marketing Manager ensures launches, portfolio initiatives, and ongoing campaigns are localized, field‑ready, and commercially impactful in the US market.

Key Responsibilities Product Adoption & Regional Go‑to‑Market • Design, develop, and execute US regional go‑to‑market strategies and tactics for Reagents & Assays, including launches, line extensions, and core portfolio initiatives.

• Translate global positioning into clear, regionally relevant messaging, value propositions, and targeting.

• Own US launch readiness, including messaging frameworks, launch plans, and execution playbooks.

• Develop and maintain application‑specific positioning and messaging (use‑case stories, claims, proof points) to improve relevance across key US customer workflows.

Commercial Execution, Funnel Velocity & Demand • Drive funnel velocity through localized marketing actions, converting leads to wins.

• Partner with Growth Marketing to execute integrated regional campaigns across digital, events, and promotions.

• Execute regional e‑commerce tactics in collaboration with Growth Marketing and digital teams to expand adoption and conversion.

Pricing, Promotions & Regional Localization • Localize pricing, promotional strategies, and offers to align with US market dynamics and customer segments.

• Support regional pricing execution and performance tracking in partnership with sales, finance, and pricing teams.

• Provide inputs to US pricing strategy, including competitive context, price/pack architecture, discounting guidelines, and recommendations to improve win-rate and margin.

• Monitor pricing and promotion effectiveness (ASP, discount levels, mix, attach) and share insights with Pricing/Finance to support continuous optimization.

• Monitor Competitive Pricing Trends and Tactics

• Propose Counter measures for competitive trends

Field, Sales & Enablement Support • Support field enablement through regional playbooks, sales tools, launch kits, and competitive materials.

• Partner with Sales Leadership, Field Marketing, and Applications teams to ensure strong field readiness and alignment.

• Coordinate with Field Applications to translate product capabilities into customer application guidance and field-ready tools (talk tracks, objection handling, and demo/POC support materials).

• Provide ongoing regional sales support tied to priority campaigns and strategic opportunities.

Planning & Cross‑Functional Collaboration • Contribute to regional AOPs and strategic planning, representing Reagents & Assays priorities.

• Support segmentation and target prioritization by customer type, application, and channel, translating insights into focused US actions and campaign briefs.

• Partner with Sales and Finance to contribute to forecasting (pipeline, demand signals, and launch phasing), identifying risks/opportunities and recommended actions.

• Drive commercial excellence through performance reporting and insights (conversion, mix, pricing/promo impact), enabling data-driven decisions and continuous improvement.

• Collaborate closely with Global Product Management to provide market feedback and performance insights.

• Ensure execution aligns with brand, quality, and regulatory requirements.

Measures of Impact • Adoption and early revenue performance of new product launches

• Funnel health and conversion rates for Reagents & Assays

• Field adoption of messaging, tools, and regional playbooks

• Contribution to regional revenue growth and portfolio mix

Qualifications & Experience:

Required • Bachelor’s degree in science, marketing, or a related field

• 3 years of experience in product marketing, downstream marketing, or commercial roles within life sciences, diagnostics, or adjacent industries

• Experience supporting product launches, regional go‑to‑market execution, and sales enablement

• Ability to work effectively in a

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