Experiential Operations Coordinator

About this role

ABOUT SLATE

At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

| WHO WE ARE LOOKING FOR Slate is looking for a skilled Experiential Operations Coordinator to join our growing events team. Reporting to the Experiential Marketing Manager, this position will be responsible for overseeing & managing event technology, lead generation support, and handling all staffing & hospitality. Additionally, this role will work closely with the current Experiential Marketing Specialist with vehicle asset coordination, vehicle movement/logistics, event assets, and any additional experiential team support as assigned. The ideal candidate will be hands-on and excellent at juggling multiple tasks and projects simultaneously.

Candidates should ideally be based in one of 2 locations: Michigan within commuting distance of Troy, MI or Southern, CA within commuting distance to Gardena, CA; however, fully remote candidates can be considered as well.

This role will require travel at least 40% of the time and can sometime be up to 60% during busy times.

| WHAT YOU GET TO DO Event Operations & Strategy • Evaluate, recommend, and support experiential events that align with Slate's business objectives and customer engagement goals.

• Contribute to the development of event strategies and activation standards to ensure consistent, high-quality brand experiences.

• Lead operational planning and execution throughout the event lifecycle, including logistics, timelines, documentation, budgets, contracts, sponsorships, and project management.

• Occasionally serve as the on-site event lead, overseeing event setup, execution, teardown, and issue resolution.

Staffing & Vendor Management • Develop and manage Slate's event staffing strategy, including sourcing, selecting, onboarding, and training event staff.

• Serve as the primary liaison for staffing agencies and contract personnel.

• Build and maintain strong relationships with vendors, agencies, and event partners while negotiating contracts and ensuring cost-effective event execution.

Lead Generation & Event Technology • Own the event lead generation strategy and supporting technology infrastructure.

• Manage lead capture systems, software, and related event technology.

• Partner with Digital, Growth, and Customer Service teams to continuously improve lead generation processes and event performance.

Vehicle & Asset Management • Partner with the Experiential Marketing Specialist to manage vehicle logistics, scheduling, maintenance, repairs, transportation, and event readiness.

• Oversee event asset inventory, storage, quality control, and warehousing operations.

• Develop scalable processes for inventory tracking and future asset planning.

• Serve as a key point of contact for vehicle-related event support and logistics.

Travel & Logistics • Coordinate event travel logistics, accommodations, hotel room blocks, and group travel needs.

• Partner with internal travel resources to ensure efficient planning, reporting, and billing processes.

Brand Experience & Cross-Functional Collaboration • Partner closely with Marketing, Product, Commercial, Creative, and Customer teams to maximize event effectiveness and customer impact.

• Ensure all event activations and supporting materials are consistent with Slate's brand standards and messaging.

• Support the development of event marketing materials by providing accurate content, assets, imagery, and event information.

• Bring creative ideas and innovative thinking to enhance customer experiences and event engagement.

Safety & Compliance • Support the development and execution of event safety procedures and emergency action plans.

• Serve as a point of contact for incident reporting and uphold safety standards at all events.

Additional Responsibilities • Maintain accurate event documentation and project records.

• Perform other duties and special projects as assigned.

| WHAT YOU BRING TO THE TEAM

Education & Experience • High school diploma required; associate or bachelor’s degree preferred.

• 2-4 years of experience in experiential marketing, event operations, event planning, or a related field with strong project management responsibilities.

• Experience managing multiple projects, priorities, and stakeholders in a fast-paced environment.

Technical Skills • Proficiency in Microsoft Office Suite.

• Experience using project management software.

• Familiarity with event layout, event management, or similar software is a plus.

• Comfortable using modern technology, mobile devices, and event technology platforms.

• Experience with lead generation tools, CRM systems, or event lead capture technology is highly preferred.

Core Competencies • Strong organizational, project management, and multitasking skills.

• Self-starter with the ability to make sound decisions and adapt quickly in dynamic environments.

• Excellent written and verbal communication skills, with the ability to work effectively across internal teams, vendors, and event staff.

• Positive, energetic attitude and a collaborative team-oriented mindset.

Preferred Qualifications • Experience with vehicle logistics, tour management, or experiential marketing programs.

• Knowledge of, or interest in, the automotive and electric vehicle industries.

• Experience towing trucks and trailers or willingness to complete required training and certification (training provided by Slate).

Travel & Physical Requirements • Ability to travel up to 40% of the time, with additional travel during peak event periods as needed.

• Ability to stand for extended periods, lift event materials and equipment, and work in various weather conditions.

Work Location • This is a hybrid r

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