Experiential Marketing Program Manager

About this role

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

We're seeking an Experiential Marketing Program Manager to help run Bevi's experiential program day to day. This role owns the operations behind two core workstreams that power Bevi activations: BeviMobile —our growing fleet of 5+ Bevi product sampling vehicles, supported by a team of Tour Managers—and machine logistics for partner events across North America. You will manage partner events and the BeviMobile fleet and program end-to-end, including managing a team of 5 contractors.

Reporting directly to the Director of Experiential Marketing, you'll help take one of Bevi's fastest-growing marketing programs through its next phase of growth and scale. You'll work closely with Sales and external Partners to ensure the right BeviMobile and machines are in the right place at the right time, and continuously improve how we operate to drive greater impact as the program grows.

You're a strong communicator who can keep sales, external sales partners, Tour Managers, vendors, and internal teams aligned. You're comfortable learning the ins and outs of our machines and vehicles, enjoy solving operational challenges, and know when to improve a process instead of simply following it.

Success in this role means Tour Managers have everything they need to execute flawlessly, the fleet runs like clockwork, sales teams are always in the loop, and every activation is tracked and optimized for greater business impact. You'll have meaningful ownership over how this program operates and the opportunity to shape how we scale nationally.

Your Day-to-Day

BeviMobile Fleet Planning & Tour Management

• Manage the day-to-day schedule with Tour Managers, keeping the right BeviMobile vehicles in the right places at the right times to support Bevi's highest-priority sales opportunities.

• Directly manage a team of 5 Tour Manager contractors and serve as their primary point of contact for routing, staffing coverage, and real-time problem solving.

• Build and maintain the master schedule for multi-week, multi-city tours based on sales priorities, target accounts, and open pipeline—and proactively communicate weekly schedule updates to the appropriate sales teams, staying ahead of any changes.

• Keep the fleet running flawlessly: get ahead of restocking bibs, coordinate permitting and certificates of insurance (COIs) with business improvement districts, property managers, and municipalities, and serve as the bridge between tech support and Tour Managers when issues arise.

• Travel to BeviMobile sales blitz activations to train, observe, and continuously optimize how the program runs in the field.

• Partner with Marketing Operations to ensure every activation is properly captured, measured, and reported so the program can optimize for greater business impact over time.

Partner Event Machine Logistics

• Own machine logistics for partner events and high-priority sales opportunities by coordinating requests from initial planning through successful execution.

• Verify event details, create Salesforce sales orders, and initiate Zendesk requests to route work internally.

• Track each request through delivery, installation, event support, and pickup while proactively communicating status to Sales.

• Coordinate field technician scheduling for installs, swaps, flavor changes, troubleshooting, and de-installs in partnership with Operations.

• Manage machine availability to maximize utilization while responding quickly to high-priority opportunities.

Requirements

We're open to candidates from a variety of backgrounds. The best fit may come from B2B account management, customer-facing operations, logistics, or program management—not necessarily the events industry. What matters most is that you're highly organized, proactive, and excited to truly own a growing program.

• Communication: A clear, proactive communicator who can keep sales, Tour Managers, partners, customers, and internal stakeholders aligned.

• Trainable & Curious: Excited to learn the technical side of our machines and vehicles. Experience with technical support, logistics, or customer operations is a plus.

• Problem Solver: Thinks several steps ahead to anticipate challenges, prevent problems, and find effective solutions.

• Surface signals from the field: Regularly share what's working and what's not with the Director of Experiential Marketing, pulling in real-time input from Tour Managers and Sales so the team can double down on what's driving results and course-correct on what isn't.

• Growth-Oriented: You've successfully taken on increasing ownership, improved processes, or helped scale a program with measurable results.

• Process-Minded, Not Process-Bound: You appreciate structure but know when to improve it.

• Highly Organized: Comfortable managing multiple schedules, priorities, and stakeholders simultaneously. Experience with Salesforce, Zendesk, Asana, and Google Workspace is preferred.

• Location & Travel: Based in the Boston area with a minimum of two days per week in our HQ and travel expected as needed to support the tour.

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#LI-HYBRID At Bevi, we believe compensation is a powerful tool to attract, retain, and grow talent. Our Compensation Philosophy centers on 5 principles:

• Market-driven - We anchor pay decisions in real-time market data

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