Experience Design (XD) III, Design Research - Bank of America Experience Design

About this role

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Bank of America’s Experience Design (XD) team creates world-class end-to-end digital experiences that are intuitive, innovative, engaging, and inclusive. We are a multi-disciplinary design organization with expertise across product design, content design, design research, design operations, and design technology. The team is constantly defining, iterating, solving problems, and working together to find ways all our digital platforms can empower customers to reach their financial goals by designing and delivering next-level experiences that provide ease, convenience and safety while matching to individual needs and preferences.

Bank of America is looking for an Experience Designer (XD) III that will be responsible for leading the vision and team understanding of how users interact with our digital capabilities, complex flows and multi-feature designs, components, and patterns across multiple initiatives.   The role will be an AI-first senior individual contributor on an interdisciplinary product design team, directly accountable for delivering both strategic and tactical solutions that support our digital platforms and experiences across large-scale, complex, and multi-feature initiatives. Success in this role requires a deep understanding of foundational user needs, behaviors, and motivations across a portfolio of related investments and programs. The role spans user research, behavioral insights, data analytics, and product development experience, bringing these skills together to drive meaningful customer and business outcomes. Accountable to establish design as a strategic business capability and competitive advantage through significant contributions to team strategy, deep domain knowledge, and the continuous development of innovative frameworks, practices, and patterns, driving adoption of new practices. Ensures roadmap projects are delivered with high standards on experience quality, execution, and professionalism, delivering on-time and on-budget.  And contribute to a culture of creativity, accountability, discourse, and measurable key results.

This job is responsible for leading multi-disciplinary Experience Design (XD) delivery, processes and functions for end-to-end digital experiences. Key responsibilities include persuades with a vision across different stakeholders, executing without day-day direction from leaders, and developing digital experience solutions independently at scale. Job expectations include applying subject matter expertise and acumen to define and deliver solutions across multiple initiatives that meet client needs and solve business problems .

Responsibilities: • Crafts complex world-class software solutions, deliverables or reporting within time, scope, and budget by establishing XD frameworks and practices.

• Aligns to vision and strategy throughout the end-to-end product-development lifecycle.

• Persuades during ambiguous conversations with teammates, partners, and stakeholders.

• Operates independently and pro-actively resolves issues with limited direction.

As an Experience Design (XD) III, Design Research you will: • Lead, design, optimize and deliver useful and elegant, best-in-class digital experience research working from a multidisciplinary, holistic perspective from concept to execution and implementation.

• Apply a broad range of design research capabilities across generative and evaluative user experience research to craft complete product and experience solutions.

• Lead with vision to influence, navigate, and partner with a diverse set of project stakeholders and cross-functional teams – including product management and engineering. Build influence and partnerships with stakeholders outside of ongoing project work.

• Collaborate with product design, content design, design research, design operations, and design technology across the team.

• Independently develop and deliver advanced experience design research deliverables across discovery and delivery with a full suite of research design specialties including heuristic evaluation methods, task flows, journey maps, personas, heuristic audits, usability testing, synthesis and WCAG standards.

• Integrate data, feedback from user research, analytics, and A/B testing across the customer journey, from rapid user testing to usability studies and translate qualitative and quantitative research into clear design and experience implications and cross-functional synthesized insights that are actionable.

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