Enterprise Marketing Manager

About this role

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/ .

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here .

Enterprise Marketing Manager

Location: Mountain View, CA or McLean, VA (Full-time, in-office)

Role Overview

We're hiring an Enterprise Marketing Manager to be a versatile, hands-on builder on our Enterprise (B2B) Marketing team. You'll execute campaigns end-to-end across email, content, web, and digital channels — partnering closely with Sales, Field Marketing, and Product Marketing as we scale enterprise revenue across B2C brands, Public Sector, Healthcare, and Workforce.

This is a generalist seat by design. You'll wear multiple hats, learn the full B2B funnel, and have room to grow into a vertical pod or specialty (campaigns, demand gen, lifecycle) as the team matures over the next 12–18 months. If you want a broad scope, lots of ownership, and a clear runway to expand your role, this is for you.

Responsibilities

Integrated Campaign Execution

• Build and ship multi-channel campaigns, email, web, paid, organic, from brief to launch, in partnership with Product Marketing and Field Marketing.

• Own the integrated campaign calendar.

• Manage campaign QA, asset trafficking, and post-launch reporting on a recurring cadence.

Content & Email Production

• Draft and edit short-form marketing copy: emails, landing pages, social posts, ad copy, and sales enablement collateral.

• Turn vertical messaging from Product Marketing into deployable, on-brand assets across channels.

• Maintain the marketing content library and keep messaging consistent across campaigns and verticals.

Sales & Field Marketing Support

• Build campaign extensions of Field Marketing's event programs — pre-event nurtures, on-site follow-ups, post-event content tracks.

• Support Sales with one-off enablement: email templates, follow-up sequences, vertical-specific one-pagers and decks.

• Help operationalize ABM plays in partnership with Sales and MarOps as the motion matures.

Measurement & Optimization

• Track campaign performance against pipeline, engagement, and conversion KPIs.

• Run A/B tests on subject lines, CTAs, and creative; document what works and share back to the team.

• Surface insights to Product Marketing and leadership; recommend next-quarter optimizations.

Qualifications

• 3–6 years of B2B marketing experience, ideally at a high-growth SaaS or technology company.

• Hands-on experience with marketing automation (Marketo) and CRM (Salesforce).

• Comfort running campaigns across at least three of: email, web, paid social, organic social, content, or events.

• Project management chops — able to ship across overlapping deadlines and competing stakeholders.

• Excellent collaborator. Partners well with Sales, PMM, Field Marketing, and Design.

• Bachelor's degree or equivalent experience.

• Bonus: experience marketing to Public Sector, Healthcare, or other regulated industries.

Why This Role

You'll join a B2B Marketing team scaling from a few seats to a full-stack org over the next year. This is a builder seat: high ownership, broad scope, a fast learning curve, and a clear path to growing into vertical, specialty, or leadership roles as the team matures. You'll work directly with the VP of B2B Marketing and partner with the broader marketing leadership team across Brand, Product Marketing, and MarOps.

ID.me is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ID.me participates in E-Verify. The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare di

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