Distribution Manager

About this role

Job Description

At LEGO® Education, we believe the best learning happens when curiosity leads the way. As Head of US Marketing,   you'll   drive the growth strategies that inspire educators, engage decision-makers, and expand the impact of learning through play across the US.  

The Head of US Marketing will lead the marketing strategy for   LEGO Education’s   US business, with a clear focus on accelerating LEGO Education’s   expa nsion   into   the   core   c lassroom. This role   is responsible for   translating US market needs, customer insights, and commercial priorities into an integrated marketing strategy that builds awareness, drives demand, strengthens pipeline, and supports revenue growth across the full US portfolio.     As a member of the US   & Global Marketing   leadership team s , this role will   serve as the primary connector between the US market and Global Marketing Centers of Excellence, leveraging resources across Brand, Communications, Web, and Product Marketing to deliver cohesive, audience-relevant, and commercially effective marketing plans   while directly managing US Events , Content, Campaigns, Marketing Ops,   SDRs , and ABM.   This   role will   have shared accountability   for   driving overall market growth and reach,   ultimately creating   impactful learning outcomes   through hands-on learning experiences   in students across the US.  

Please Note:  • The role is based out of our new Boston HUB location at 1001 Boylston Street. Our hybrid working model is 3 days office/2 days home weekly .    

Core Responsibilities  

• Build, lead, and develop a best-in-class US marketing team responsible for overseeing an outsourced SDR function, national campaigns, national, regional, and digital events, content marketing, account-based marketing, lead generation, campaign execution, and measurable commercial impact.  

• Member of the US & Global Marketing Leadership Teams,   representing   the US market voice and ensuring alignment between US commercial priorities and global marketing strategy.  

• Develop   a   deep understanding of   US   market dynamics , Core Classroom buying journeys,   customer   needs, and audience insights   to continuously   optimize   marketing   strategy and   inform global   priorities .  

• Lead the integrated US marketing strategy across the full portfolio, ensuring plans support   c ore   c lassroom penetration,   sustained enrichment   position,   brand awareness, demand generation, pipeline growth, web performance, and sales enablement.  

• Create and deliver   US   marketing plans, tactics,   budgets,   and   performance measures that clearly connect   marketing   activity   to US growth   ambition and business outcomes .  

• Partner closely with US Sales leadership to improve lead quality, conversion, account progression, and marketing contribution to revenue .  

• Orchestrate US execution of global campaigns and product launches,   leveraging   Global Marketing resources across Brand, Communications, Web, and Product Marketing to ensure cohesive, locally relevant, and commercially effective activation.  

• Serve as the key US partner to global teams, providing market feedback, customer insights, campaign learnings, and performance data to shape future global strategies, assets, messaging, and product marketing priorities.  

• Partner with Educational Impact, Brand, and Comms to   establish   and grow co-marketing presence alongside fellow   organizations in US Education , ensuring mission alignment, message resonance, and   reach.   

• Own and drive the compliance agenda across   US   Marketing activities,   including   policies   related to marketing   investments, donations, sponsorships,   gifts, hospitality, entertainment, and   FOC goods.  

Play your part in our team success!  

At LEGO® Education, you contribute to our quest to give children the best possible learning experiences through purposeful play. Our goal is to deliver high-impact innovation concepts with a focus on interlinking education with the physical and digital LEGO® experience. Through our focus on science, technology, engineering, arts, and math (STEAM), we want to enable every student to develop the knowledge and skills they need to succeed at school and in life.  

Do you   have   what it takes?  

• Strong knowledge of the US Education market, including how districts and schools make decisions, what educators need to adopt solutions successfully, and how the broader K-12 landscape continues to evolve.  

• Experience leading integrated marketing strategies that connect brand, demand generation, digital, events, content, product marketing, and sales enablement into a cohesive plan that drives measurable business impact.  

• Skilled at   turning market insights, customer needs, and commercial priorities into clear marketing plans that build awareness, strengthen   pipelines , improve conversion, and support revenue growth.  

• Experience leading teams and external partners, including outsourced sales development or lead generation functions, with a focus on performance, quality, collaboration, and continuous improvement.  

•  Strong cross-functional partner who can work effectively with Sales, Global Marketing, Product Marketing, Communications, Brand, Web, and other stakeholders to align priorities and deliver through influence.  

• Analytical and commercially minded, comfortable using data, campaign performance, customer insights, and pipeline metrics to make decisions and   optimize   marketing investment and impact.

#LI-SK1 #LEGOEducation #LI-Hybrid

Compensation The salary for this position has a range of $169,031.00 - $253,547.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The co

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