Director Synchronization - US Latin

About this role

At Sony Music Publishing (“SMP”) , we believe every voice matters. We are the #1 global music publisher, advancing the artistry of the world’s greatest songwriters and composers for over 25 years. We keep songwriters at the forefront of everything we do, and design our suite of services to amplify opportunities, build connections, and defend their rights. Our roster benefits from an international team committed to providing support at every career stage. From classic catalogues to contemporary hitmakers, history is always being written. We are a part of the Sony family of global companies. Learn more about SMP at https://www.sonymusicpub.com/en .

Why join Sony Music Group? Here at Sony Music Group, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people.

This is your opportunity. Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future. For the benefit of you, our people; our creators, our business, and wider society too.

Be a part of an organization that is creator first. Committed to fueling excellence and always imagining more, while fostering a supportive culture, one where we elevate each other and act responsibly.

Job Purpose: Champion the creative and commercial success of Sony Music Publishing’s songwriters by developing and executing a best-in-class synchronization strategy across the U.S. Latin market. This role serves as a trusted advocate for our writers and catalogs, creating meaningful opportunities that expand cultural impact, elevate songwriter careers, and unlock long-term value through film, television, advertising, gaming, digital platforms, brands, and emerging media.   The Director of Synchronization will lead the U.S. Latin sync business while partnering closely with teams around the world to deliver exceptional service, foster strong industry relationships, and maximize opportunities for Sony Music Publishing’s repertoire. Through strategic leadership, creative vision, and a songwriter-first mindset, this role will help position Sony Music Publishing as the premier destination for synchronization in the Latin music industry.

What You’ll Do: ( job responsibilities ) Lead the day-to-day execution of sync efforts for the SMP repertoire with a special focus on the US Latin repertoire, supporting the growth and visibility of SMP’s catalog across film, television, advertising, gaming, digital media, and brand partnerships • Develop and execute a strategic synchronization plan that drives growth, songwriter opportunities, and long-term catalog value.

• Actively identify, pitch, and secure synchronization opportunities for both Latin and global repertoire within the U.S. Latin market.

• Handle negotiation and coordination of sync-related deals, including general licensing, brand campaigns, and other creative partnerships involving SMP songwriters.

• Evaluate incoming licensing requests from U.S. and international affiliates to ensure alignment with contractual obligations, catalog strategy, and songwriter interests.

• Create, maintain and expand relationships with music supervisors, agencies, production companies, networks, studios, labels, brands, and other key industry partners to create new business opportunities for the catalog.

• Track market activity, emerging trends, competitive developments, and performance data to identify areas for growth and maximize the commercial and cultural impact of priority songs and writers.

• Work closely with songwriters, managers, and internal teams to provide exceptional creative support and ensure a high level of service across the synchronization process.  

Support the development and execution of sync initiatives for the US Latin business • Collaborate with internal teams to create strategic opportunities that increase songwriter exposure, strengthen creative partnerships, and drive long-term value.

• Help reinforce alignment across Sony teams and international offices through consistent communication, collaboration, and information sharing.

• Assist in maintaining consistency around deal structures, pricing strategies, and market best practices across territories.

• Partner regularly with A&R, Creative, Marketing, Business Affairs, and Sync teams to identify priorities, share opportunities, and strengthen cross-functional collaboration.

• Champion a One Sony approach by identifying opportunities that leverage the broader Sony ecosystem to benefit songwriters and partners.  

Contribute to growth initiatives and operational improvements across the US Latin sync business • Support internal alignment around pricing standards, licensing frameworks, and collaborative One Sony initiatives.

• Support training, adoption, and effective utilization of internal sync platforms, workflow systems, and CRM tools.

• Share market intelligence, industry trends, and best practices that contribute to the continued growth of the US Latin synchronization business.

• Help identify process improvements and operational efficiencies that enhance service levels and drive stronger business outcomes.

Who You Are: ( skills and experience required ) • Expertise (10 years+) in all areas of synchronization on a US and global basis

• Bilingual: English and Spanish, fluent spoken and written

• Strong contacts within agencies, brands, and/or marketing companies

• Proven ability to create synch and other opportunities, as well as execute campaigns from outreach to closing

• Some travel required, to see clients and songwriters

• Exceptionally organized, meticulous, and detail-oriented

• Ability to consistently work under pressure in a professional manor, excellent problem solver

• Self-motivated and enthusiastic

• Demonstrated experience working effectively in a diverse environment

• Excellent communication, interpersonal

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