Director, Storefront

About this role

Who We Are  

Newfold   Digital is a leading web technology company serving millions of customers globally through a portfolio of iconic brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com, and Web.com.  

We help entrepreneurs and small businesses build, manage, and grow their digital presence. As AI reshapes how businesses build, discover,   operate , and engage with customers, we are evolving our platforms and partnerships to help define the next generation of technology for SMBs.  

What   You’ll   Do & How   You’ll   Make Your Mark  

Network Solutions, a Newfold Digital brand, is seeking a strategic and results-oriented Director of Storefront to drive the commercial performance, optimization, and growth of Network Solutions' customer-facing digital business. This leader will lead the end-to-end storefront ecosystem, driving customer acquisition, conversion, cross-sell, upsell, retention, and revenue growth across our digital product portfolio, including domains, web hosting, website solutions, email, security, productivity, and emerging digital services.

Reporting to the SVP of Marketing, the Director of Storefront will partner closely with Product, Brand, Acquisition, Engineering, Analytics, Customer Experience, and Finance to create a seamless, high-performing customer journey that accelerates growth and maximizes customer lifetime value.

The ideal candidate combines deep eCommerce expertise, strong commercial acumen, customer obsession, data-driven decision making, and a proven track record leading digital commerce teams.

Storefront Strategy & Leadership  

• Define and execute the storefront vision, roadmap, and operating model aligned with Network Solutions and Domain.com growth objectives.

• Lead the digital customer buying journey across acquisition, purchase, onboarding, renewal, and expansion touchpoints.

• Serve as the functional leader responsible for storefront performance, customer experience, conversion optimization, and revenue growth.

• Lead and develop a high-performing team across eCommerce, merchandising, optimization, analytics, and customer experience functions.

• Establish operating rhythms, KPIs, governance processes, and leadership reporting to drive accountability and execution.

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Revenue Growth & Commercial Ownership  

• Drive storefront-generated revenue and overall commercial performance, including conversion, average order value (AOV), customer lifetime value (LTV), attach rates, renewal performance, and cross-sell outcomes.

• Drive product attachment and multi-product adoption across domains, hosting, professional email, website services, SSL, cybersecurity, and productivity solutions to expand portfolio penetration.

• Develop growth strategies that increase product adoption and drive monetization across the customer lifecycle, including pricing optimization, bundling strategies, promotions, and personalized offers.

• Serve as a key advisor to the SVP on business performance and growth.

Digital Commerce & Optimization  

• Lead all aspects of storefront merchandising, purchase flows, checkout experiences, product presentation, and self-service buying experiences.

• Build a culture of experimentation through A/B testing, personalization, targeting, and data-driven optimization.

• Ensure frictionless user experiences that improve conversion rates and customer satisfaction.

• Partner with UX and Design teams to continuously enhance customer engagement and usability.

​ Product & Platform Partnership  

• Collaborate with Product and Engineering leaders to establish a scalable storefront technology strategy.

• Influence prioritization of commerce platform investments and customer experience enhancements.

• Ensure storefront experiences effectively communicate product value propositions and customer benefits.

• Support expansion into new products, services, markets, and customer segments.

Data, Analytics & Insights  

• Leverage customer, behavioral, and revenue data to identify growth opportunities and optimize performance.

• Develop leadership dashboards and performance frameworks to measure business impact.

• Utilize predictive analytics and customer insights to inform investment decisions and customer engagement strategies.

• Establish metrics-driven decision making across the organization.

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Customer Experience  

• Champion a customer-first culture across all storefront interactions.

• Partner with Customer Success and Support organizations to improve customer journeys and reduce friction.

• Drive initiatives that enhance customer trust, retention, and brand loyalty.

• Ensure consistency across desktop, mobile, and emerging digital channels.

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Leadership Expectations  

• Inspire and lead through influence in a highly matrixed organization.

• Build alignment across business units and stakeholder groups.

• Drive organizational transformation and change management initiatives.

• Develop future leaders through coaching, mentorship, and succession planning.

• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Who You Are & What   You’ll   Need to Succeed  

Required Qualifications  

• Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.

• 8-10+ years of leadership experience in digital commerce, eCommerce, growth, product, or online marketplace environments.

• 4-6+ years leading cross-functional teams.

• Demonstrated ownership of significant digital revenue and P&L responsibilities.

• Demonstrated accountability for digital revenue performance and budget management.

• Proven success scaling digital storefronts and improving conversion, retention, and customer lifetime value.

• Strong understanding of subscription-based business models, SaaS, hosting, domains, or digital services.

• Expertise in digital merchandising, conversion rate optimization (CRO), pricing strategy, and customer lifecycle m

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