Director, Social Media Advertising & Analytics

About this role

Summary: The ASPCA is   seeking   a strategic, data-driven leader to oversee and advance our paid social media and analytics capabilities. The Director, Social Media Advertising   and   Analytics will   design   and scale paid social media programs that grow awareness, drive   engagement   and maximize conversions while   establishing   a measurement framework to gather core insights from paid social campaigns to inform decision-making across the organization.   

Reporting to the Senior Director,   Social Media   and   Online Influencer Engagement Strategy, this role will serve as a key partner to   the External   Communications, Marketing , Development   and Program teams; translating performance data into actionable paid social strategies that deepen audience connection and advance mission impact. The ideal candidate is both a performance marketer and a storyteller, equally comfortable optimizing campaigns in-platform and presenting clear, compelling insights to key stakeholders.  

In addition to leading paid media strategy and analytics, this role will manage and mentor a Manager, Social Media Advertising Strategist and   oversee budget allocation.  

Who We Are  

T he Communications division works with key stakeholders to develop marketing   and communications strategies, messaging,   creative   and content to engage audiences   on priority issues to fulfill the ASPCA’s mission. Strategies are developed based on   target audiences and organizational priorities across owned,   earned   and paid media and channels. ASPCA communications drive public awareness and engagement in our mission and impact, support our priorities and values, strengthen our brand, and advance our work.  

What   You’ll   Do  

• The Director of Social Media Advertising   and   Analytics   reports directly to the   Senior Director,   Social Media   and   Online Influencer Engagement Strategy   and has   one   direct report .  

Where and When   You’ll   Work  

• This is a hybrid position and will require   one day a week on-site at the ASPCA’s 8th Avenue Office in New York City.   Schedules are subject to change as needed by the ASPCA  

• Ability and willingness to travel up to 10% annually, as needed.  

What   You’ll   Get  

  Compensation

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and staff compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary range for this role is set forth below and may be modified in the future.     • The target hiring range for this role is $125,000 - $133,000

Benefits

At the ASPCA, you   don’t   have to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include but are not limited to:  

• Affordable health coverage,   including medical, employer-paid dental and optional vision coverage.  

• Flexible time off   that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays that   allows   you even more flexibility to   observe   the days that mean the most to you.  

• Competitive financial incentives and retirement savings,   including a 401(k) plan with generous employer contributions — we match dollar-for-dollar up to 4% and provide an   additional   4% contribution toward your future each year.  

• Robust professional development opportunities   including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more.  

Responsibilities: Responsibility buckets are listed in general order of importance. They include, but are not limited to:

Paid Social Advertising Strategy, Execution & Agency Management    • Design, execute and scale paid social media campaigns across platforms including Meta, LinkedIn, TikTok, and X to drive awareness, lead generation and conversions. 

• Oversee and manage the ASPCA’s paid social media agency, providing strategic direction, reviewing deliverables and ensuring accountability for performance, efficiency and innovation. 

• Develop channel-specific strategies that align with broader communications, program and fundraising goals. 

• Stay current on platform capabilities, audience trends and emerging opportunities to continuously evolve strategy. 

  Analytics, Measurement & Data Storytelling    • Lead data collection and establish measurement frameworks, defining KPIs and success metrics across paid social efforts. 

• Translate performance data into clear, compelling reports and actionable recommendations tailored for key stakeholders across the organization. 

• Build reporting framework and regular performance cadences to ensure visibility into campaign results and insights. 

• Identify trends and opportunities that inform strategic planning and campaign optimization. 

  Team Leadership & Cross-Functional Collaboration    • Manage and mentor a Manager, Social Media Advertising Strategy, providing guidance, feedback and professional development opportunities. 

• Support your direct report by holding regular effective feedback conversations, career conversations, annual performance evaluations and ongoing check-in conversations with the team member on a cadence that’s appropriate for their role 

• Partner closely with the Marketing team, specifically the Director of Marketing and Audience Development, to align paid media strategies with audience growth, segmentation and marketing campaign goals. 

• Collaborate with Social Me

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