Director, Sales – Food Integrated Solutions

About this role

Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there’s a place for you here. Be a problem-solver, a closer, a futurist - whatever drives you.

At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we’ll be proud to have you on the journey.  

Do we have your attention? Keep reading. 

The Director of Sales – Food Integrated Solutions drives revenue growth and expands market share across the food industry by selling integrated capital equipment and engineered solutions. This role combines strategic leadership with hands-on execution and focuses on building a high-performing sales organization.

This leader owns complex, consultative sales efforts with food manufacturers and ensures the team delivers turnkey, integrated solutions. The Director translates business strategy into actionable sales plans, drives consistent execution, and builds strong customer partnerships that result in predictable growth.

This role reports to the Vice President, Sales and supports ProMach Integrated Solutions and Zarpac Canada integration divisions. What You Will Do

Lead and Develop the Sales Organization • Lead, coach, and develop a team of sales professionals focused on the Food market

• Set performance expectations and drive accountability to revenue and pipeline targets

• Partner with leadership and HR to hire, onboard, and build a high-performing sales team

• Create a culture of ownership, collaboration, and results

Drive Revenue Growth and Market Expansion • Expand the North American customer base in the Food market

• Develop and execute market-driven sales strategies aligned to business goals

• Build and maintain a strong pipeline with clear focus on target segments

• Identify and prioritize key growth accounts that provide sustainable revenue

Lead Complex Sales and Customer Engagement • Lead large, consultative sales opportunities with food manufacturers

• Serve as primary point of contact for key accounts and strategic opportunities

• Engage stakeholders across plant operations, engineering, procurement, and executive teams

• Negotiate and close high-value deals while protecting margin

Deliver Integrated Solutions • Partner with engineering, operations, and service teams to deliver turnkey systems

• Lead development of differentiated sales strategies and customer presentations

• Align solutions to customer needs including throughput, food safety, and efficiency

• Support solution design, justification, and ROI development

Strengthen Enterprise Collaboration and Brand Presence • Promote cross-selling across ProMach products, services, and capabilities

• Develop strong relationships with customers, partners, and trade organizations

• Represent the company at industry events, trade shows, and association meetings

Drive Planning and Performance Management • Contribute to sales forecasting and drive forecast accuracy

• Support development of sales and marketing operating budgets

• Monitor performance metrics and adjust strategy to improve results

Success Measures

Revenue and Profitability • Achievement of revenue and order intake targets

• Gross margin performance on closed business

• Growth in targeted food segments

Pipeline and Forecasting • Pipeline coverage and quality

• Forecast accuracy

• Strength of opportunities in target segments

Sales Effectiveness • Win rate on qualified opportunities

• Average deal size

• Sales cycle duration

Customer Growth • Expansion of strategic accounts

• Customer retention and repeat business

• Growth of multi-site and enterprise relationships

What You Bring • 7+ years of experience in B2B capital equipment sales and system integration in the food market

• Proven success leading sales teams in food processing, packaging, or manufacturing

• Strong track record of driving revenue growth and building customer relationships

• Experience managing pricing strategy and protecting margin

• Strong pipeline management and forecasting discipline

• Ability to manage complex, multi-stakeholder sales cycles

• Strong communication and negotiation skills

• Working knowledge of system design concepts, including AutoCAD

• Experience building business cases with ROI and payback analysis

• High level of accountability, adaptability, and emotional intelligence

• Willingness to travel extensively across North America

What’s in it for you?

There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people are happy and choose to build a career.

In addition to growth opportunities, as a ProMach employee, you receive more than just a paycheck. Total compensation includes your salary, comprehensive medical/dental programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!

Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges.

#INZAR

Pro Mach, Inc. was named to the Inc. 5,000 list of the fastest growing private companies in the U.S. seven times. We continue to introduce innovative products, enter new markets, expand our global presence, and actively acquire new capabilities.

We have the rewards, opportunities, and the market strength of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally, with the personal touch and feel of a smaller company where you can make an impact every day.

ProMach is an Equal Opportunity Employer. Pro Mach us

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