Director, Recruiting Programs (Recruitment Marketing)

About this role

The Director of Recruitment Marketing will lead the strategy, execution, and optimization of our global employer brand and top-of-funnel talent acquisition efforts. This role blends performance marketing, employer branding, and recruitment advertising to attract, engage, and convert high-quality talent at scale. As the owner of our recruitment marketing ecosystem, you will drive multichannel acquisition strategies, oversee employer brand development, and build a data-driven marketing engine grounded in analytics, attribution, and ROI. You will partner cross-functionally with stakeholders in a highly matrixed organization to position Gartner as an employer of choice and deliver measurable hiring impact.

What you’ll do:

Employer Brand & Content Strategy • Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP)

• Oversee end-to-end brand development and campaign execution across digital platforms

• Build and manage a cohesive content strategy across LinkedIn, social channels, and campaign touchpoints

• Maintain an integrated content and campaign calendar

• Lead the recruitment awards strategy and external brand positioning

Recruitment Advertising & Campaign Strategy • Own and scale the top-of-funnel candidate acquisition strategy across paid, organic, and partnership channels

• Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising

• Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization

• Own in-person and virtual hiring event strategy to support hiring demand

• Standardize job posting templates to ensure brand consistency and optimize for search and conversion

Digital Presence & Candidate Experience • Oversee company profiles across key platforms (e.g., Indeed, Glassdoor) to ensure brand alignment and competitiveness

• Own career site strategy, including content optimization and user experience improvements

• Lead Gartner’s talent community engagement strategy, including email campaigns, nurture journeys etc

• Develop scalable recruitment marketing toolkits, including templates, messaging frameworks, and localized assets as needed

Analytics, Performance & Attribution • Own full-funnel performance analytics, including pipeline health, conversion rates, and ROI

• Define and enforce tracking, attribution, and reporting standards across systems

• Ensure ATS data integrity to support accurate source tracking and campaign attribution

• Forecast budget needs based on hiring plans, historical performance, and market trends

• Continuously optimize campaigns using data, insights, and market intelligence

Partnership & Leadership • Partner cross-functionally with teams including Marketing, Communications, HR, HR Tech, and Inclusion

• Collaborate with field recruiting teams to support localized hiring initiatives

• Manage and oversee external vendors and recruitment marketing partners

• Lead a high-performing recruitment marketing and employer branding team

What You’ll Need: • 8–12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields

• Proven experience leading global or multi-market employer brand and recruitment marketing strategies

• Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms

• Hands-on experience with ATS, CRM platforms, and marketing analytics tools

• Demonstrated ability to translate data into actionable insights and business impact

• Experience managing vendors and cross-functional stakeholders

• Proven leadership experience, with strong strategic thinking and execution capabilities

#LI-CS6 Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be pa

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