Director, Product Marketing - AI

About this role

Be the one building AI-powered experiences where they matter most.   At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.   Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.

As Director of AI Product Marketing , you’ll shape how Genesys defines, differentiates, and takes its AI story to market. You’ll own Genesys’ point of view on AI in CX — and how that point of view gets told, proven, and sold.

You’ll translate what Product and Engineering are building into positioning and messaging that customers, analysts, and the field believe, while arming sales with the story, differentiation, and proof points to sell AI with confidence. Just as importantly, you’ll bring market, customer, and competitive insight back into the organization to help shape how Genesys leads in AI. You’ll use deep AI fluency to bridge the gap between advanced technology and everyday value, turning complex capabilities into clear narratives that make work easier, decisions sharper, and experiences better. You’ll lead a team of Product Marketing professionals responsible for positioning, messaging, go-to-market strategy, launches, and adoption across the Genesys AI portfolio. We’re looking for original thinking that comes from wrestling with the problem — not repeating what the last analyst report said. You’ll need the executive presence to work in both directions: credible with engineers and researchers, and clear enough with the C-suite to make complex ideas land in one meeting.

You’ll thrive in a fast-moving technology environment where the market, products, and priorities evolve quickly. You won’t be rattled by change. You’ll know when to hold the line, when to pivot, and how to keep teams aligned and moving as new opportunities emerge.

If you’re passionate about AI, energized by building differentiated market narratives, and skilled at turning bold ideas into commercial impact, this role puts you at the forefront of defining how AI powers the next chapter of Genesys Cloud.

Key Responsibilities: • Own Genesys’ AI narrative and positioning, defining the story, value propositions, proof points, and differentiation we use to win in CX — and evolving them as the technology, competitive landscape, and buyer expectations change.

• Translate technical innovation into customer value, turning complex AI capabilities into clear, compelling narratives that resonate across technical, business, executive, analyst, and field audiences.

• Own the competitive narrative for AI in CX, identifying where Genesys can credibly lead, where competitors are setting the agenda, and how we create meaningful separation in the market.

• Build a deep partnership with Product and Engineering, bringing market, customer, and competitive insight upstream to influence priorities and ensuring every major AI capability launches with differentiated positioning, customer proof, and a story the field can sell.

• Establish an always-on AI go-to-market motion, testing new programs and channels to build mindshare, create pipeline, improve seller effectiveness, and accelerate customer adoption.

• Build trusted relationships with executive stakeholders, driving alignment on priorities and ensuring AI positioning and go-to-market strategy support Genesys’ broader business objectives.

• Partner closely across Product, Engineering, Marketing, Sales, Customer Success, Analyst Relations, and other teams to ensure consistent AI storytelling, aligned execution, and shared measures of success.

• Turn customer outcomes into market proof, identifying and amplifying compelling AI success stories, including agentic AI use cases that demonstrate measurable business value.

• Represent Genesys externally as an AI thought leader, engaging with customers, partners, analysts, media, and industry forums to strengthen Genesys’ voice and credibility in the market.

• Build, lead, and develop a high-performing team of AI product marketers, setting a high bar for strategic thinking and craft while creating an environment that encourages growth, creativity, healthy debate, and collaboration.

• Measure and continuously improve impact, using market feedback, seller input, customer insights, competitive intelligence, and performance data to refine positioning, messaging, and go-to-market execution.

Requirements: • 10+ years of B2B technology marketing experience, including significant product marketing leadership in enterprise software and experience building and leading high-performing teams.

• Proven track record of owning positioning, messaging, launches, and go-to-market strategy for complex enterprise technology — ideally AI, cloud, data, developer platforms, or adjacent categories.

• Deep fluency in AI technologies and where the field is headed — including agentic architectures, reasoning models, orchestration, and multi-agent systems — sufficient to speak credibly with engineers and researchers, challenge assumptions, and hold your own when the hard questions come.

• Exceptional product marketing judgment and craft, with evidence of developing differentiated positioning, simplifying technically complex products, and creating narratives that changed customer, seller, or market perception.

• Strong commercial orientation, with experience connecting product marketing strategy to outcomes such as pipeline, adoption, seller effectiveness, competitive wins, and market perception.

• Demonstrated ability to lead through ambiguity and make sound decisions in fast-changing environments where the market and technology are evolving quickly.

• Experience driving cross-functional alignment and

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