Director, Performance & Paid Media (AI-Native)

About this role

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

The Director, Performance Marketing will report to the VP of Demand Gen & Growth and is accountable for the overall performance marketing strategy and outcomes that drive 1Password's sales-led growth (SLG) and product-led-growth (PLG). You'll lead a team of high performers running the paid programs that deliver pipeline and drive revenue, with full accountability for where the money goes and what it produces. On the PLG side, you will focus on both B2C and B2B motion, driving acquisition to product sign-ups at incredible velocity globally for the absolute category leader in consumer and business password managers. For SLG you will be generating demand across IT, Security, and Engineering buyer persona in SMB, Comm, and Enterprise with a sharp focus on North America and EMEA.

But here's what makes this role even more interesting: We're not looking for someone to manage the existing playbook. We're looking for someone who wants to rewrite it!

AI is changing what's possible in performance marketing, and we want a leader who's already operating with that mindset. Not someone who's read about it, but someone who's living it. Someone who's rethinking team workflows, channel strategies, and measurement approaches with AI as a core part of how the work gets done.

As a key member of the Growth leadership team, you will set the long-term strategic direction for paid channels, champion an AI-forward culture across the team, and ensure performance marketing investments are aligned with 1Password's broader business objectives. This leader operates at the intersection of strategy, deep performance marketing domain expertise, and technology, balancing bold long-range thinking with the operational rigor needed to deliver measurable results across a global, multi-channel paid portfolio.

How we’re using AI today

On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password.

This is a remote opportunity within Canada and the US.

What we're looking for:

- 10+ years in B2B performance marketing or demand generation, with a track record of hitting pipeline and revenue contribution targets, not just managing programs.

- Demonstrated results using AI in a marketing context, specific examples of where you applied it, what changed, and what it produced.

- Proven success scaling paid programs in B2B SaaS that you can point to with real numbers.

- Deep channel expertise across paid social (LinkedIn, Meta, Reddit, etc.), paid search, programmatic, content syndication, and traditional media with results to back it up at each layer.

- Experience managing inside a sales-assisted or enterprise GTM motion, where the handoff to Sales is as important as the lead itself.

- A history of building teams that grow, retain top talent, and consistently deliver.

- Experience with AI agent frameworks or LLM-powered marketing workflows at a practical level.

What you can expect:

STRATEGIC LEADERSHIP

- Deliver a clear, multi-year performance marketing strategy that directly maps to 1Password's PLG revenue and SLG pipeline targets, with measurable milestones the team is accountable to.

- Drive quarterly and annual plans that show exactly where the budget is going, what outcomes are expected, and how you'll adjust when reality diverges from the plan.

LEAD AI-FORWARD THINKING AND EXECUTION

- Drive meaningful improvements in team output and efficiency by deploying AI tools across campaign planning, creative testing, audience development, and performance analysis.

- Reduce time-to-insight and time-to-action on campaign performance by embedding AI-enhanced analytics into daily and weekly workflows.

OWN PAID CHANNELS END TO END

- Deliver pipeline contribution from paid channels that meets or exceeds targets across paid social, paid search, programmatic, content syndication, and emerging channels.

- Build a full-funnel channel portfolio with clear evidence of how each channel contributes at awareness, consideration, and conversion.

- Own weekly and monthly performance reporting that tells a story beyond the numbers, so stakeholders understand what's driving results and what decisions need to be made. Use AI to continuously update and broadcast your analysis.

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