Director Paid Media

About this role

Department:

12819 Enterprise Corporate - Brand: Operations

Status:

Full time

Benefits Eligible:

Yes

Hou rs Per Week:

40

Schedule Details/Additional Information:

Full time position

Pay Range: $75.40 - $120.65

Major Responsibilities: M edia Strategy    

Lead the development and implementation of an integrated media strategy that   leverages   advanced analytics and insights to drive business growth and strengthens the company's   brand and marketing   performance   across all relevant channels.  

Champion full-funnel thinking across   paid, social, and emerging channels .  

Lead the evaluation of media resources, trends, technology, and tools, challenging current processes with new thinking and opportunities, and   maintaining   a constant focus on improving the impact and efficiency of media investments.  

Media Planning and Implementation  

Oversee the adoption and integration of media technology solutions — including automation tools, advanced targeting, measurement, and attribution techniques — to enhance campaign effectiveness and operational efficiency.  

Modernize media planning by focusing on strategic integration with creative and marketing strategies.   Align   processes to embed media earlier in the campaign development process.  

Direct the development and optimization of   cross-channel media campaigns ,   leveraging   data analytics, audience segmentation, and real-time performance insights to maximize ROI   and drive measurable business impact.  

Direct negotiation and management of media buys to ensure cost efficiency and value.  

Manage relationships and negotiations with media   agencies,   vendors, publishers, and technology partners to secure   optimal   placements, rates, and innovative opportunities.  

Champion   the use of data-driven strategies, including AI, automation, and machine learning solutions, to continuously improve media performance and business outcomes.  

Integration and Collaboration    

Serve as the connective tissue between media, creative, and marketing strategy teams to ensure aligned narratives, effective brief development, and end-to-end creative/media cohesion.  

Partner effectively with external agencies and internal stakeholders to lead partnerships and internal alignment, delivering a consistent and effective message   across channels.  

Provide clear direction to media agencies, fostering a collaborative, integrated approach to strategy development and in-market execution.  

Leadership and Development    

Drive   organizational change and capability building, leading the transformation of media-related roles, responsibilities, and skills, guiding teams through new ways of working, and fostering a collaborative, learning-driven culture.  

Deliver presentations and   dashboards that   provide strategic insights and recommendations to executive leadership on media performance and opportunities for growth.  

Provide clear direction to internal and external teams that offer analytics and technology support to   optimize   media investments and ensure efficient allocation of resources.  

Foster a culture of collaboration, creativity, and promote continuous upskilling in AI technologies, encouraging experimentation with generative AI and automation, recognizing achievements in AI-driven media strategy and excellence within the media strategy team.  

Designs and directs the work of the assigned area(s) of responsibility. Selects, coaches, and develops teams, setting  objectives  that align with organizational strategy to inspire and motivate the teams. Manages organizational talent through performance management, succession planning, and development. Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved.   

Develops and/or recommends  operating and  capital budgets and controls expenditures within approved budget  objectives .   

Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring that   people   actions, and the actions of employees supervised,  comply with  the policies, regulations, and laws applicable to the organization's business.   

Licensure, Registration, and/or Certification Required: None Required.

Education Required: Bachelor’s degree in business, marketing,   advertising   or   a related   field .

Experience Required: 7 + years of progressive experience in   paid media strategy ,   with a proven   track record   of successfully managing large-scale campaigns across omni-channel platforms , preferably in   a   relevant industry (e.g., healthcare, retail, or related industries).  

Management experience at a media agency   

3 + years leading   high-performing   media   teams  

Demonstrated   knowledge and experience leading media strategy planning and execution   

Demonstrated success managing multi-million-dollar media budget across traditional and   digital channels.  

Knowledge, Skills & Abilities Required: Deep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing, that leverage AI-driven targeting, personalization, and optimization.  

Demonstrated strategic thinker with proven experience creating executable strategies.  

Expertise   in conducting data analysis, including the ability to   identify , collect, and analyze data from various sources to draw relevant insights about leading and lagging media health metrics.  

Proficiency   in applying market research, data analysis, and consumer insights to drive informed decisions.  

Can balance logical strategic thinking with adaptive and fast-paced thinking in an ever-changing marketing landscape .  

Has   a deep understanding of   consumers ,   demonstrating   an ability to translate c onsumer   insights into actionable media and marketing strategie s .  

Can collaborate with diverse teams to articulate and

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