Director, Organic Growth & AI Visibility

About this role

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We’re Looking For A: Director, Organic Growth & AI Visibility

Location: Hybrid (Woodland Hills, CA)

What You’ll Be Doing: The Director of Organic Growth & AI Visibility will lead all organic visibility and earned media functions for the Golden Hippo wellness portfolio brands. This includes SEO, AI/Answer Engine visibility, content strategy, public relations, and organic social.

• Multi-Brand Strategy & Integration

• Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio.

• Define cross-channel operating models that bridge the gap between high-authority brand storytelling and technical performance.

• Align Brand, Creative, Product Marketing, Performance, and Data teams around shared processes and KPIs.

• Next-Gen SEO & Answer Engine Optimization (AEO)

• Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google’s Knowledge Graph.

• Build Golden Hippo’s roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience).

• Implement advanced structured data and schema strategies to maximize “machine readability” and dominate featured snippets and AI-generated answers.

• Content Strategy & Governance

• AI Implementation: Identify, audit and deploy AI tools to modernize the content lifecycle across editorial, multimedia, and modular formats.

• Develop automated workflows to transform long-form content into high-performing assets.

• Own governance, accuracy, and brand alignment across organic content.

• Video SEO & YouTube Ecosystem

• Serve as the high-level strategist for the existing YouTube teams, aligning their content roadmaps with broader brand growth goals and SEO initiatives.

• Bridge the gap between YouTube and other organic channels, ensuring "Hero" video content is systematically repurposed into high-authority SEO articles and PR assets.

• Support the team in maximizing Video SEO and "Short-to-Long" funnel strategies to increase channel authority and reach.

• Define unified metrics that track how video content contributes to the total "Halo Effect" of brand search and organic revenue.

• PR, Authority & Earned Media

• Partner with the PR team to synchronize media outreach with SEO "Entity" strategies, ensuring all earned coverage builds the founders' E-E-A-T (Expertise, Authoritativeness, and Trustworthiness).

• Implement AI-backed sentiment and attribution tools to move reporting from simple impressions to measurable brand-authority impact.

• Sync Social platform strategies with the broader organic content cycle, ensuring a unified brand voice across all "discovery" interfaces.

• Develop AI workflows for trend discovery and creative scaling, allowing the team to 10x engagement and in-app search visibility (TikTok/IG SEO) without increasing manual overhead.

• Analytics & Attribution

• Define and track unified KPIs that prove the value of organic , focusing on share of voice, sentiment, and organic-to-conversion attribution.

• Build cross-channel dashboards that visualize the "Halo Effect" of initiatives and programs on direct search volume and overall brand health.

• Lead testing and optimization across organic touchpoints.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• 10+ years in SEO, content, communications, or organic growth roles.

• Minimum 5 years managing teams or leading cross-functional initiatives.

• Experience integrating SEO, PR, and social programs.

• Deep technical fluency in AI LLMs (GPT-4, Claude, etc.) and their application in content marketing.

• Knowledge of AI search/answer engines and emerging visibility platforms (preferred)

• Experience with data-driven PR or entity/structured data strategy (preferred)

• Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout) (preferred)

Golden Perks & Benefits:

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.

• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.

• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.

• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.

• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.

• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.

• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.

• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

To read more about our Perks & Benefits, click here .

The base salary range is $154,000 - $185,000, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in

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