Director - Omnichannel Strategy, Mass Retail

About this role

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About the Job

The Director, Omnichannel Strategy, Midwest will lead the development and execution of the omnichannel growth strategy across a portfolio of SharkNinja's largest and most strategic retail partners. This role partners closely with Sales leadership to translate commercial priorities into integrated strategies that accelerate growth, strengthen customer partnerships, and deliver exceptional consumer experiences across the omnichannel journey.

Working across Sales, Brand Marketing, Integrated Marketing, Retail Media, Social, Analytics, Creative, Product, and Operations, this leader will establish strategic priorities, influence investment decisions, and align cross functional teams behind the initiatives that create the greatest business impact.

The successful candidate will combine strong commercial acumen with strategic thinking, analytical rigor, and exceptional relationship building skills. This individual will serve as the omnichannel business leader across a portfolio of strategic customers, helping shape how SharkNinja brings innovation to market, drives demand, and delivers sustainable growth across a critical part of the North America business.

Key Responsibilities

Lead Omnichannel Strategy

• Own the omnichannel strategy across a portfolio of strategic retail partners, developing annual and quarterly operating plans that align commercial priorities with marketing, digital activation, and retailer initiatives

• Partner closely with Sales leadership to establish strategic priorities, shape Joint Business Plans, and identify new opportunities to accelerate growth across multiple retail partners

• Develop customer specific growth strategies supporting new product launches, seasonal events, category expansion, and long term business growth while identifying opportunities to scale best practices across the portfolio

• Evaluate shopper behavior, competitive activity, retailer capabilities, and market trends to identify opportunities that strengthen SharkNinja's competitive position.

• Establish success metrics and operating rhythms that ensure progress against key business objectives while balancing priorities across multiple retail partners.

Drive Commercial Growth

• Develop strategic prioritization frameworks that align organizational resources to the products, categories, launches, and commercial opportunities with the greatest growth potential.

• Partner with Category Management, Sales, Brand Marketing, and Product teams to influence assortment strategy, launch sequencing, promotional planning, and omnichannel activation.

• Guide investment decisions across retail media, demand generation, digital content, and omnichannel activation, ensuring resources are aligned with commercial priorities and expected business impact.

• Connect brand marketing, retail media, social, influencer, and shopper marketing initiatives into integrated demand generation plans that increase qualified traffic and improve conversion.

• Identify opportunities to scale successful programs across multiple retail partners while adapting strategies to each customer's unique business model and shopper base.

Drive Omnichannel Planning and Forecasting

• Partner with Sales leadership to incorporate omnichannel demand generation strategies into forecasting and business planning, ensuring commercial plans reflect planned marketing investments, retail media activation, product launches, promotional events, and key consumer moments.

• Collaborate with Brand Marketing, Integrated Marketing, Retail Media, Social, and Analytics teams to translate campaign plans into measurable business expectations and demand forecasts.

• Develop planning frameworks that connect marketing investment, retail media strategy, and omnichannel activation with commercial objectives to improve forecast accuracy and investment decisions.

• Evaluate business performance against planned omnichannel initiatives, identifying opportunities to optimize future investment and improve commercial outcomes.

• Serve as a strategic advisor during annual operating plans, Joint Business Planning, and quarterly business reviews by providing a forward looking perspective on demand drivers, business risks, and growth opportunities.

Champion the Consumer Experience

• Lead strategies that improve discoverability, engagement, and conversion across each retailer's omnichannel ecosystem.

• Partner with cross functional teams to optimize product content, search visibility, ratings and reviews, brand stores, digital merchandising, and customer facing experiences

• Represent the shopper in internal planning discussions by incorporating consumer insights, retailer feedback, and business performance into strategic decision making

• Identify opportunities to improve the customer journey across digital and physical retail while developing scalable best practices that can be leveraged across the portfolio.

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