Director of Sales, Central

About this role

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com .

We are looking for candidates in the Chicago area.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

Life360 Ads combines the reach of a 100M+ MAU first-party platform with access to a 35,000-publisher programmatic network, giving brands the rare ability to connect audience intelligence to real-world moments at scale. The Ads Sales team is on the front lines of that: translating a differentiated data asset into revenue, building the category of life-led advertising, and proving out what this business can become. The Central region has real upside, strong brand demand, and a team that wants to win.

About the Job

The Director of Sales — Central i s a critical leadership role on the Life360 Ads revenue team. This person owns one of our three North American regions, inheriting a team of sellers with strong fundamentals and a market that's primed for growth. Their job is to build the kind of sales culture where people develop fast, pipeline stays clean, and the number gets hit — consistently.

This role matters because the Central region represents a significant revenue opportunity across major agency hubs and brand-direct accounts in markets like Chicago, Minneapolis, and Detroit. The right leader will accelerate what's already working, close the gaps that exist, and raise the overall caliber of how the team sells — particularly as Life360 Ads expands its CTV and programmatic footprint and deepens its measurement story.

The Director will be a key voice in how the broader sales org evolves: contributing to GTM strategy, cross-regional best practices, and the kind of competitive intelligence that comes from being in-market every day. This isn't a maintenance role — it's a build role, for someone who sees the upside and wants to own it.

For candidates based in the US, the salary range for this position is $190,000 to $215,000 USD p lus eligibility for a sales bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Lead, coach, and develop a team of sellers across the Central region, setting a high bar for performance, pipeline discipline, and client relationships, and creating a culture people want to be part of.

• Own regional revenue targets and be accountable for team-wide pipeline health, forecast accuracy, and attainment across agency holding companies and brand-direct accounts.

• Drive audience-based and data-driven sales conversations, translating Life360’s first-party behavioral data into compelling proposals tied to client measurement goals.

• Sell across the full Life360 Ads product suite: managed direct, programmatic/PMP, CTV, video (native video, vertical video, in-stream), and audience extension.

• Partner with the Platform team to grow programmatic revenue and deepen DSP and trading desk relationships in your region.

• Bring a measurement-first mindset to every pitch, connecting Life360’s audience signals to outcomes clients care about (brand lift, foot traffic, conversion, incrementality).

• Develop and execute regional account plans with your sellers, maintaining pipeline hygiene and forecast accuracy in Salesforce.

• Collaborate cross-functionally with Marketing, Product, and Ad Operations to bring new solutions to market and close complex deals.

• Represent Life360 Ads at industry events, conferences, and client meetings as a face of the brand in your market.

What We’re Looking For

• 12+ years of digital media sales experience, with at least 6 years in a sales management or team lead role.

• Deep fluency in audience-based selling. You know how to position first-party data, contextual targeting, and behavioral signals to sophisticated media buyers.

• Strong CTV and video sales experience. You understand the buying landscape, the measurement ecosystem (iSpot, Nielsen ONE, VideoAmp), and how to navigate both upfront and scatter conversations.

• Programmatic proficiency. You’re comfortable selling PMPs and curated audiences and know how to work a trading desk relationship.

• Measurement literacy across brand lift, MMM integration, incrementality testing, and attribution methodology. You don’t need to be the expert, but you need to be able to lead the conversation.

• Client and agency direct selling experience, including existing relationships at holding companies (Omnicom, Public

Similar jobs

• Head of Sales, Central — Nextdoor · Dallas, TX
• Head of Sales, Central — Nextdoor · Chicago, IL
• Regional Director, Corporate Sales - Central — Chainguard · Remote
• Director of Sales, East — Creatoriq · New York
• Director of Sales, East — Wekatest · Remote
• Director, Central Mid Market Sales — Abnormalsecurity · Remote
• Director of Strategic Accounts, Central U.S. — Gomotive · Remote
• Director, Sales Engineering - US Central — Veeamsoftware · Dallas, TX, USA