Director of Product, New Verticals

About this role

ABOUT AIROPS

AirOps is the full-service platform for brand growth in the age of AI search. As consumers shift from traditional search engines to platforms like ChatGPT, Claude, and Gemini, the entire ruleset of growth is being rewritten. Buyers now rely on agents to discover, recommend, and purchase products and services for them. If your brand isn't part of the answer, you aren't in the running.

Our platform offers everything a brand needs to get found, recommended, and earn trust. We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling, to drive visibility and accelerate growth from AI search.

Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we're headquartered in San Francisco, New York, and Montevideo.

ABOUT THE ROLE

We're scaling AirOps into a full-stack AI Search offering for brands, and we need someone to own the build from the inside.

As the Director of Product for New Verticals, you are effectively a founder-in-residence with the scale, capital, and speed of AirOps behind you. Your mandate is pure exploration and validation: identify untapped marketing and acquisition channels, run aggressive quant-heavy experiments, build out robust reporting foundations, and formulate clear hypotheses on where AirOps should make multi-million dollar product investments next.

You won't just be managing a roadmap; you'll be navigating total ambiguity, diving into SQL and funnel analysis, co-building with top customers, and transforming early performance signals into AirOps’ next core product lines. If you thrive on blank space, hyper-growth pace, and pure 0-to-1 ownership, this is your playground.

WHAT YOU'LL OWN

- 0-to-1 Channel & Product Incubation: Uncover, size, and test brand-new channels of business to expand AirOps into a complete growth marketing ecosystem.

- Data-Driven Experimentation: Formulate crisp hypotheses and run rapid, quantitative tests to evaluate activation, adoption, and expansion potential before committing heavy engineering resources.

- Measurement & Data Foundations: Build the core analytics foundation (funnel tracking, success metrics, leading indicators, custom dashboards) to rigorously prove or disprove channel viability.

- Investment Hypotheses & Playbooks: Turn validated experiments into repeatable GTM playbooks, pricing models, and strategic business cases that guide company-wide resource allocation.

- Customer Co-Building: Partner directly with forward-thinking marketing and growth leaders to translate ambiguous edge-case feedback into scalable product bets.

WHAT YOU'LL BRING

- The Founder Archetype: You’ve founded a company, led a product at an early-stage startup, or spearheaded 0-to-1 growth bets inside a hyper-growth company.

- Strong Quantitative & Data Background: Deep experience with data-heavy products and analytics frameworks. You don't just consume dashboards - you build them, write your own SQL, analyze complex funnels, and make confident calls with incomplete data.

- Hypothesis-Driven Mindset: High-velocity instinct for testing. You know how to build low-fidelity MVPs and track early signals to validate demand before over-engineering a solution.

- Relentless Product Prioritization: Exceptional product instincts that balance customer empathy with brutal prioritization. Saying "no" to low-leverage ideas to focus entirely on high-potential growth vectors.

- Executive Presence & Co-Building Skill: High bandwidth to command the room with executive buyers, operate alongside technical teams, and collaborate across Growth, Data, Product, and Sales.

NICE TO HAVES

- Experience building or scaling data-dense products within MarTech, AdTech, SEO, AI Search, or Content Marketing.

- Prior history navigating rapid expansion phases ($10M → $50M+ ARR) at a venture-backed tech company.

OUR GUIDING PRINCIPLES

1. Extreme Ownership

2. Quality

3. Curiosity and Play

4. Make Our Customers Heroes

5. Respectful Candor

BENEFITS

- Equity in a fast-growing startup

- Competitive benefits package tailored to your location

- Flexible time off policy

- Parental Leave

- A fun-loving and (just a bit) nerdy team that loves to move fast!

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