Director of Product- Media OS Activation, IQVIA Digital

About this role

About IQVIA Digital IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.  Learn more at www.iqviadigital.com

The Product Team The Product team is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. Through close partnership with clients and cross-functional collaboration with Go-to-Market, Technology, Data Management, and Operations teams, the team translates market insights and customer needs into innovative, scalable products. Built upon IQVIA's industry-leading healthcare data assets and privacy-by-design foundation, these solutions deliver differentiated value to clients, drive business growth, and advance IQVIA Digital's leadership in the healthcare marketing ecosystem.

We are seeking a visionary and execution-oriented Director, Product – Media OS to lead the Activation POD of our flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

What Success Looks Like In this role, you will: • Help establish Media OS as a market-leading operating system for healthcare marketing. • Deliver seamless orchestration across channels, partners, and activation platforms. • Differentiate IQVIA Digital through industry-leading data, identity, and performance capabilities. • Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.

Position Overview The Director, Product – Media OS will inform the vision, strategy, roadmap, and market success of IQVIA Digital’s flagship healthcare marketing platform. This Activation POD leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale. The ideal candidate brings deep expertise in adtech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.

Key Responsibilities

Product Vision & Strategy • Lead a team of highly skilled individuals overseeing the activation portion of the Media OS. • Lead integrations with activation partners and ensure consistent reporting is provided to the platform. • Help define and lead the long-term product vision for Media OS, aligning with IQVIA Digital’s mission to deliver personalized, data-driven healthcare marketing solutions. • Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.

Product Roadmap & Innovation Own and execute the end-to-end product roadmap across: • Audience development, segmentation, direct-to-consumer workflows, and federated audience models.

• Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.

Lead innovation initiatives focused on: • AI-driven campaign optimization and automated decisioning. • Closed-loop marketing and performance intelligence. • Real-time analytics and adaptive campaign management. • Seamless user experiences across activation, measurement, and optimization workflows.

Platform & Ecosystem Leadership • Help lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels. • Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments. • Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.

Commercial Strategy & Growth Partner closely with Sales, Marketing, and Client Success teams to: • Develop platform-led growth initiatives that drive revenue expansion. • Support integrated campaign solutions and new market opportunities.

Champion customer success by: • Delivering measurable improvements in reach, engagement, efficiency, and campaign performance. • Demonstrating the value of consolidated workflows and reduced operational complexity. • Ensuring strong customer adoption and retention outcomes.

Cross-Functional Leadership • Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains. • Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives. • Foster a culture of innovation, accountability, and customer-centric product development. • Align organizational stakeholders around product priorities, investments, and business objectives.

Required Qualifications • Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field.

• 10+ years of product management and product leadership experience in: • Advertising Technology (AdTech)

• Marketing Technology (MarTech)

• Digital Platforms

• Data-driven SaaS environments

• Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.

Deep Expertise In: • Programmatic advertising ecosystems and DSPs • Identity resolution and identity graph technologies • Data platforms and audience modeling • Omnichannel marketing strategies

Demonstrated Ability To: • Lead large-scale cross-functional organizations • Translate strategic vision into measurable business outcomes • Influence senior execut

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